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Up to 50 per cent off tickets or second day free with Alton Towers promo codes and Black Friday offers
Molly GreevesMonday 24 November 2025 09:50 GMTIf your family is a band of thrill-seekers, there’s no better day out than a trip to Alton Towers. Catering to all ages, the theme park and resort complex is best known for its exhilarating rollercoasters and family-friendly rides. The Independent’s team of expert deal-hunters has been busy tracking down the best Alton Towers promotional codes, Black Friday deals and saving tips on everything from day tickets to hotel stays.
Top Alton Towers discount codes & offers
How to save on tickets at Alton Towers
Black Friday deals 2025
Alton Towers is making Black Friday feel like a winter-escape event this year, and the offer is pretty magical. For a limited time, you can snag a short break from just £39 per person, and kids can stay and swim for free between the 23rd of January and the 12th of March 2026.
What’s included? A one-night stay, free entry to the Waterpark, a buffet breakfast, and a round of mini golf, plus the usual extras like free parking.
If you're looking to stretch your fun further, the annual Merlin pass sale has also landed as part of Alton Towers’ Black Friday deals. The exact details vary, but an annual pass will give you year-round access to Alton Towers as well as more than 20 attractions in the UK, plus exclusive discounts including 20 per cent off short breaks, VIP experiences and restaurants within the park.
Save up to £60 on the Merlin essential pass (was £139, now £70, Altontowers.com) and up to £40 on the Merlin gold pass (was £239, now £199, Altontowers.com) this Black Friday
Save on tickets with Alton Towers early bookings
If you’re planning some family fun this month, then you won’t want to miss the Alton Towers seasonal line-up. For a day trip, save up to 50 per cent with tickets starting from £34 when booked in advance. The park is also open all month long, so you can easily avoid peak dates if preferred, giving you plenty of time to soak up the fun and kick-start the season.
Save 20 per cent with Alton Towers short break deals
If you want to make a holiday of it, consider booking a short break, with prices from just £42 per person. Right now, there’s also up to 20 per cent off selected breaks with the Merlin annual pass at Alton Towers.
Enjoy the fun of a themed room, exclusive entertainment, activities, crazy gold and breakfast included. Even better, hotel guests get early access to the park, so you can beat the queues before the crowds arrive.
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£21 tickets with Alton Towers’ student discount
If you’re living on a student budget, you don’t have to miss out on the fun either. Whether you use Unidays or Student Beans, all you need to do is verify your student status to unlock £21 student tickets or 20 per cent off a short break. We certainly think that beats a trip to the students’ union.
Discover Alton Towers pass prices
Save up to £34 on Alton Towers day passes
With current savings, you can book your Alton Towers day passes for as little as £34 online, as opposed to £68 on the gate. Planning ahead guarantees you cheaper ticket prices, so it’s always worth pre-booking to maximise your savings.
Free parking and 20 per cent off with an Alton Towers annual pass
With the Annual Gold Pass at Alton Towers, you’ll get 20 per cent off waterpark admission prices, free parking, and 20 per cent off food and retail. The Silver Pass includes unlimited entry for 12 months and up to 10 per cent off food and drink.
Get 20 per cent off stays with Alton Towers Merlin Pass
Merlin passes are a great way to save on your tickets and hotel. These start from £99 per person and include benefits such as 10 per cent off fast track, free parking and 20 per cent off hotel stays, depending on the level that you choose.
Enjoy cheaper Alton Towers child tickets
Whilst your older kids take on new 2025 rides such as the Toxicator, there’s plenty for little ones to do in Cbeebies Land. You can extend your visit into a short break at the Alton Towers Resort hotel too, with extra activities for the whole family included, such as extraordinary mini golf and an on-site waterpark. Even better, hotel guests get early access to the park, so you can beat the queues before the crowds arrive.
Alton Towers parent and toddler prices
Parent and toddler passes at Alton Towers start from £29 when you book online. This is for visits on selected dates during off-peak times, so you’ll be able to enjoy shorter queues with little ones in tow. With the pass, a ticket for an additional child aged five and under costs just £5.
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Bonfire night fireworks from £37
The Alton Towers firework display is the perfect way to kick-start this year’s festivities (Alton Towers)Another popular event in the Alton Towers calendar is back this November. From 7–9 November, the theme park will host its legendary fireworks display. Tickets can be pre-booked online at a discounted price of £37, which includes a full day of rides and attractions, followed by the evening fireworks show. If you want to make a weekend of it, short breaks over the fireworks shows start from £66, giving you extra time to experience everything the resort has to offer.
Christmas at Alton Towers
Experience the magic of Alton Towers at Christmas from £18 (Alton Towers)If you’re planning a festive day out, Alton Towers Christmas tickets start from £18 per person between 28 November and 4 January. Ticket prices include access to Cbeebies Land, character meet and greets with Bluey and live shows such as Hey Duggee Live: The Christmas Badge and The Sprout That Saved Christmas. You’ll also be able to experience selected family rides and plenty of festive fun across the park.
For those wishing to make the most out of the holiday season, Alton Towers also offers magical short breaks from £91 per person. You can choose from Santa sleepovers or family festive breaks, and enjoy an enchanting stay complete with twinkling lights, seasonal entertainment and exclusive park access.
How we find the best Alton Towers deals
At The Independent, our team of deal-hunters is dedicated to helping you save money on your next Alton Towers trip. We keep a close eye on ticket prices all year round, so we can share the very best offers and lowest prices as soon as possible. Every deal you see here is hand-picked and quality-checked by our team before you see it, so you can book with confidence, knowing it’s a genuine saving.
Why you can trust us
We’ve been consumer champions at The Independent since 1986, bringing you the latest news on products, brands and services that we know you love so that you can shop smart. Our consumer writer, Molly, and dedicated deals team work closely with the Merlin group to bring you the latest Alton Towers promotions and discount codes as soon as they are released. With our pick of the best offers, you always know you’re getting the lowest ticket prices and short break deals.
Looking for more ways to keep the little ones entertained? Take a look at our guide to the best gifts and toys for toddlers
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- How to save on tickets at Alton Towers
- Discover Alton Towers pass prices
- Bonfire night fireworks from £37
- Christmas at Alton Towers
- How we find the best Alton Towers deals
- Why you can trust us