The Independent's journalism is supported by our readers. If you click links to other sites on this page, we will earn commission.
- Sport
Compare over 60 licensed and regulated betting sites in the UK and read our reviews of the best online bookmakers for November 2025
Chris WilsonMonday 24 November 2025 09:47 GMT
open image in galleryChris Wilson looked at numerous betting sites as part of his research (The Independent)Being a bettor in the UK in 2025 means you have a huge amount of choice when it comes to betting sites.
There are over 175 licensed betting sites available in the UK and it’s not unusual for punters to have accounts with more than one online bookmaker.
Odds, free bets, apps and customer services can differ massively from one online betting site to the next, so why just stick with one operator?
We’ve endeavoured to find the best betting sites to suit every type of bettor, drawing on research, experience and first-hand testing to assess each platform’s pros and cons.
Recommended
Sports Betting Odds Explained
How to Bet Online
The Independent aims to provide readers with an accurate and up-to-date guide to choosing the best online bookmakers, leveraging trusted third-party data and our reporting standards to put together our recommendations of the top online bookmakers.
Rest assured that all of our recommended betting sites are licensed and regulated by the UK Gambling Commission (UKGC), who hold online bookmakers to the highest standards of fairness and transparency.
Best Betting Sites UK - November 2025
Betting Site
Best For
Sign Up Offer
UKGC Account No.
Bet365
Football
Bet £10, get £30 in free bets
55148
Tote
Horse Racing
Use promo code B10G40 to get £40 in free bets
3062
Betfred
Golf
Get £50 in free bets when you sign up and bet £10
39544
Virgin Bet
Free Bet Offers
Bet £10, get £30 in free bets
54310William Hill
Cricket
£30 in free bets when you sign up and bet £10
275210bet
Darts
100% welcome bonus up to £50
43173
Midnite
Free Bet Club
Bet £10, get £30 in free bets
42647
HighBet
Accumulators
Bet £10, get £20 in free bets
44662
Unibet
Live Streaming
Bet £10, get £40 in bonuses
45322
NetBet
Bet Builders
Bet £10, get £20 in free bets
39170
How to Select the Best Betting Site
Before giving our recommendations of the best betting sites, now is a good time to consider what makes an online bookmaker right for you. These are five areas worth considering when evaluating the online bookmakers punters can choose from.
1. Payment choices
The best betting sites make it easy to manage your money. While you’ll often need to use a debit card to qualify for a sign-up offer, most licensed UK bookmakers support a variety of other payment methods once you’ve joined.
The list of Apple Pay, Google Pay and PayPal betting sites is now extensive as more operators accept e-wallets, while pre-paid cards and bank transfers via services like Trustly are also widely accepted.
Pay by mobile is also an option at some sites, but beware any operator that accepts payments via cryptocurrency or credit cards as licensed UK betting platforms are currently prohibited from such practices.
2. Special Features
Most bookies now offer some kind of bet builder tool or in-play betting, but the best ones go way beyond that, providing cash out functions on a variety of sports or letting you live stream an event.
A quick scan of the betting site and its help section will normally provide all the information you need on their special features, but keep an eye out for temporary features like free-to-play games and competitions, which some UK betting sites run regularly.
3. Sports Coverage & Markets
It’s always worth checking if your preferred sport is covered by a bookmaker. Some brand new betting sites don’t always offer horse racing odds, while some may niche sports may not be covered.
If your sport is listed, check the markets available to make sure there’s plenty of choice and compare the odds available elsewhere to make sure the online bookmaker has competitive pricing.
It’s also worth checking whether you can place a bet builder or if the bookmaker offers special offers on your chosen sport.
Recommended
How To Bet On Football- A Guide To Wagering Online
Types of Horse Racing Bets
4. In-Play Service
A recent study by Optimove in the United States found that nearly half of all bets were placed in-play in 2024, with a good live betting service now of paramount importance to some bettors.
Most in-play bets will be placed on betting apps, so check to see how an app performs in that regard, measuring the speed with which odds update and the markets available in-play. The best betting sites will offer live streaming, audio commentary or computer animations to help bettors follow the action, providing a one-stop shop when it comes to watching sport and having a bet.
5. Customer Service
If you ever need help, responsive customer support is absolutely essential. Live chat is ideal, but even an email reply should be quick and helpful. If there’s no support option or you find reports of poor customer service on Trustpilot and Reddit, it may suggest the bookmaker doesn’t put users first.
1.
Bet365
Best betting site for football
Rating: ★ ★ ★ ★ ★
Bet365 Pros
Bet365 Cons
✓ High quality live streaming service
✗ No Champions League streaming despite Uefa partnership
✓ One of the strongest welcome offers going
✗ Less free bet promotions than a lot of their rivals
✓ Biggest variety of Champions League odds we’ve seen
My top football bookmaker is bet365, an operator that’s become the industry leader among football betting sites over the last two decades. Ultra-competitive odds, a huge range of markets and a strong range of offers have helped make the Stoke-based firm extremely popular among football bettors.
Bet365 enhanced their ties to the beautiful game in 2024 when they became Uefa’s first betting partner for the Champions League. They tend to excel at everything they do, building a betting site and app that are functional, reliable and packed with useful features.
Bet365 football
Show all 4
When it comes to football, bet365 provide price boosts, early payouts, accumulator boosts, live streaming, fantasy options and free to play games.
You can use the Bet365 bonus code INDY2025 to claim a new customer offer which sees players receive £30 in free bets when they deposit and stake £10.
Alternative online football betting sites
BoyleSports
One for the football accumulator fans. Regular acca bettors can get a £5 free acca bet every time they place five £5 accumulators with Acca Loyalty, while Acca Rewards gives punters either a profit boost or insurance.
10bet
Bettors will need deep pockets for some of the offers on 10bet, but there can be no arguing with their excellent early payout and accumulator boosts for football, both of which are available through a well-presented betting site, no matter which platform you prefer.
Recommended
Football Betting Sites UK
2.
Tote
Best betting sites for horse racing
Rating: ★ ★ ★ ★ ★
Tote Pros
Tote Cons
✓ Tote guarantee on matching or bettering SP
✗ Live streaming could be improved
✓ Weekly free horse racing bets
✗ Working out potential returns can be tricky
✓ Unique racing betting options
✗ No free-to-play racing prediction game unlike rival bookies
✓ Highly-rated betting app
Tote has been synonymous with horse racing since its launch in 1928. It was created by avid racing fan Sir Winston Churchill and revolutionised how people bet on horse racing.
For those unfamiliar with the Tote, it is unique among UK online bookmakers as it’s a pool betting system, with everyone who backed a horse sharing the dividends if that horse wins. We have a guide to Tote betting where you can learn all there is to know.
Tote have comes a long way since then and while it still uses a pool betting system, it has introduced modern features such as free bets, Tote’s price guarantee, and live streaming to become on the UK’s best horse racing betting sites.
Tote racing
Show all 4
The Tote welcome offer has recently been improved and now features £40 in free bets when you sign up with the code B10G50.
While Tote terminology takes some learning, their racing dividends often match or exceed most UK bookies. Regular punters can earn £10 in horse racing free bets weekly via the free-to-join Stayers Club, which works like a free bet club.
The Tote app ranks among the best horse racing betting apps in the UK, scoring 4.6 out of five on iOS and 4.5 on Android.
Alternative UK betting sites for horse racing
William Hill
The 2024 EGR Horse Racing Betting Operator of the Year, William Hill offer Best Odds Guaranteed from 8am every day. I found there to be plenty of daily price boost offers, extra place races and free bet promotions.
BetGoodwin
BetGoodwin offer a free bet refund (up to £100) for a wide range of racing scenarios, including being beaten by a 50/1 shot or bigger, or falling at the last when leading. They also do extra races and have an excellent live streaming service.
Recommended
Horse Racing Betting Sites
3.
Betfred
Best betting site UK for boxing
Rating: ★ ★ ★ ★ ★
Betfred Pros
Betfred Cons
✓ One of the best sign-up offers on the market
✗ Only 7 days in which to use the £50 bonus funds
✓ Regular price boosts on selected boxing markets
✗ Could be quicker pricing up boxing markets
✓ No wagering requirements on free bet offers
Boxing remains a huge draw in the UK and for those fans looking to have a bet on the action inside the ring, Betfred ranks as one of the heavyweights among boxing betting sites.
Betfred have partnerships with some of the largest boxing promoters, including Matchroom and Boxxer, and have been the title sponsor for some of the biggest fights held in the UK in recent years.
Betfred boxing
Show all 4
Punters can bag £50 worth of free bets to use on boxing via the Betfred sign up offer when they sign up, which they can then wager on one of the most user-friendly betting sites and apps on the market.
Betfred offer odds on a huge number of bouts, and for the major showdown, they’ll often roll out price boosts on selected markets, or even bet and get free bet offers. Bettors also have the option to put together bet builders on fights as well.
I would like to see Betfred get more boxing markets live quicker, but come fight night they always have a solid range to choose from with competitive odds across the board.
Alternative online bookmakers for boxing
talkSPORT BET
TalkSPORT BET produce special sign up offers for the majority of big boxing fights when they come around, while bettors can also get boosted odds on fights via the Lucky Dip tool. TalkSPORT BET also offer more bet boosts on the big PPV events.
Bet365
Bet365 regularly has the best boxing odds for fights and they provide an in-play service which features live stats and graphics. The free bets that come with the bet365 sign up can also be entirely used to bet on boxing.
Recommended
Best Boxing Betting Sites
4.
Virgin Bet
Best online bookmaker for free bets
Rating: ★ ★ ★ ★ ☆
Virgin Bet Pros
Virgin Bet Cons
✓ Regular free bet offers
✗ Reports of withdrawals taking several days
✓ User-friendly, accessible and well-reviewed app
✗ Smaller selection of football markets
✓ Daily extra place races
Virgin had been on the fringes of the online betting scene, despite being named ’Rising Star in Sports Betting’ at the 2021 SBC awards and having done their image the power of good with their regular women’s days for racing and partnership with personal safety app Walksafe.
But it’s taken until now for Virgin Bet to find its betting niche and stand out as one of the top bookmakers when it comes to free bet offers.
open image in galleryFree bets are easy to come by on Virgin Be (The Independent)Virgin regularly run bet and get promotions for high-profile football games, while every Saturday, they offer money back as a free bet on all losing bets for one race shown on ITV. This offer goes from weekly to daily during big meetings, such as Cheltenham and Royal Ascot.
Bettors can also secure a £5 free acca bet each week by staking £5 or more on at least four accumulators between Monday and Sunday.
Very few betting sites have as many regular free bet offers, while the Virgin Bet sign up offer now features £30 in free bets, having previously been £20 in another sign of the operator’s efforts to challenge the UK’s established online bookmakers.
Alternative betting sites UK for free bets
QuinnBet
QuinnBet offers six daily free bet promotions, including money back on 0-0 football draws, horses finishing second to the SP favourite, acca bonuses and US sports-related offers.
NetBet
NetBet runs regular bet £10, get a £5 free bet promotions across football, horse racing and UFC. There’s also the opportunity to earn a free bet through accumulator offers, or via the UFC Wheel of Sportune game.
Recommended
Betting Sign Up Offers
5.
William Hill
Best online bookmaker for cricket
Rating: ★ ★ ★ ★ ☆
William Hill Pros
William Hill Cons
✓ Great coverage of cricket, both pre-match and in-play
✗ Live streaming service not as good as rivals
✓ Sign up offer bonus can be used to bet on cricket
✗ Website and app look dated
✓ Award-winning bookmaker
William Hill have been in business since 1934 and even after that long, they remain right at the top of the UK gambling scene, scooping EGR’s Horse Racing Betting Operator of the Year in 2024.
But it’s not just racing where Hills excel, as they also do a good job covering several other sports, including cricket.
The £30 in free bets from the William Hill sign up offer can be used to wager on cricket, with Hills placing few restrictions on how their welcome bonus can be used.
open image in galleryCricket bettors can find matches from all over the world on William Hill (The Independent)William Hill's extensive cricket markets and #YourOdds bet builder make it one of the best cricket betting sites, with regular price boosts and occasional free bets on major fixtures.
Their in-play cricket service is excellent too, even if they can’t provide live streams of games, with live price boosts. Hills regularly run free bet offers for the big Test matches and tournaments too, while to top it off, the £30 that comes with the William Hill sign up offer can be wagered on cricket.
Alternative UK betting sites for cricket
Unibet
Unibet live stream a large number of cricket games for free on their desktop and mobile platforms, giving punters the opportunity to bet and watch the action. Unibet also have a rewards centre that cricket bettors can take advantage of.
Betway
Betway delivers an exceptional product for betting on cricket, offering coverage of a wide array of cricket leagues and matches worldwide. It particularly stands out for its IPL betting markets.
Recommended
Best Cricket Betting Sites
6.
10bet
Best darts betting sites
Rating: ★ ★ ★ ★ ☆
10bet Pros
10bet Cons
✓ Monthly and weekly free bet offers for multiple sports
✗ Wagering requirements on sign up bonus
✓ Competitive odds
✗ Some offers require a large outlay to qualify for the free bets
✓ Wide range of darts betting markets
The festive season is right around the corner and for darts fans, that can only mean one thing: the sights and sounds of Alexandra Palace will soon be back on our screens for the 2025/26 World Darts Championship.
One of the best betting sites to wager on the World Championships, and darts generally, is 10bet. They are one of the only online bookmakers I’ve found with a permanent darts betting offer, giving punters a £10 free bet when they wager £75 on darts in a single month.
10bet darts betting
Show all 4
Darts bettors can also benefit from the boost to accumulator winnings on 10bet and the bet £50, get £10 in free bets deal that comes with using their effective but slightly underwhelming betting app.
10bet’s desktop site is the better option, providing a reliable platform to access the excellent range of darts markets 10bet have available for most events. A decent stat pack accompanies each match market before the arrows start to fly, at which point 10bet’s excellent in-play service goes live.
Looking beyond 10bet’s relatively unappealing welcome promotion, which carries wagering requirements, darts betting sites don’t get much better than 10bet, who have plenty to offer punters keen to wager on the oche action at Ally Pally and beyond.
Alternative darts betting sites
BetMGM
Better known as one of the best online casino sites in the land, BetMGM sponsor the Premier League Darts and run regular offers during that competition. Punters can also take advantage of acca boosts and BetMGM’s daily bet boosts when wagering on darts.
Coral
Darts bettors can claim 10 free spins on selected games every week by taking part in Coral’s sports bet and get offer. It requires users to wager a minimum of £20 on one of eight sports, including darts, in the space of a week to unlock the casino bonus. Coral also offer the free-to-play Rewards Shaker and Rewards Grabber.
7.
Midnite
Best betting sites for free bets club
Rating: ★ ★ ★ ★ ☆
Midnite Pros
Midnite Cons
✓ Three weekly free bet clubs
✗ Customers report issues with deposits being processed
✓ Great range of daily price boosts for several sports
✗ Restrictions placed on bet types in sign up offer
✓ Highly-rated betting app on iOS and Android
Midnite launched with the goal of being the home of esports betting and while fans of Dota and CS:GO will still find the best odds among online bookmakers for those events, Midnite have diversified to become a more traditional betting site.
Part of their all-round appeal can be found in having not one, not two, but three free bet clubs, which hand out a combined £20 in free bets each week.
Bettors have the option to opt in for which ever bet clubs they like with Midnite running a bet builder club, acca club and general free bets club. It’s perhaps a shame they don’t have an esports-specific free bets clubs, although the general free bets option can be unlocked wagering on any sport.
Midnite Free Bet Clubs
Show all 4
Each free bet club has it’s own terms and conditions, so make sure to check those before opting in. There’s also a selecrtion of casino clubs, for those bettors interested in earn casino bonuses.
I also like the large number of bet boosts Midnite have, covering a wide range of sports, and the customer service that’s provided via an in-depth help section or a responsive live chat team.
Alternative Free Bets Clubs at online bookmakers
BetUK
BetUK’s bet £10, get a £5 free bet is a top offer for low-stakes bettors. Opt in and bet £10 or more on a football bet builder with odds of 2/1 or greater. The free bet can be wagered on any sport.
Lottoland
Lottoland now have a sportsbook with a free bets club that rewards punters with £8 in free bets each week. Just wager £25 or more on accumulators to receive a £5 free bet and a £3 free in-play bet.
Recommended
Best Live Betting Sites
8.
HighBet
Top Online Bookmaker for Accumulators
Rating: ★ ★ ★ ★ ☆
HighBet Pros
HighBet Cons
✓ Money back acca offers on different sports
✗ Below average sign-up bonus
✓ 2up early payout offer covers both singles and multiples
✗ No betting app
✓ Expert accumulator advice from HighBet traders
HighBet have been steadily building out their accumulator offers and now have an excellent selection, offering acca insurance on several sports and profit boosts.
Punters get 50% of their stake back, up to £5, if one leg of their football, tennis or basketball accumulator lets them down. This offer can be claimed four times per week, meaning that on a bad week of acca betting, bettors can receive £20 back in free bets, provided they meet the qualifying requirements.
Bettors must opt in to offer for each sport they want to wager on and then build an acca that has at least four legs, with each selection having odds of 1/2 (1.5) or greater.
There’s also an acca profit boost offer which covers all sports. This kicks in with a 5% boost for four-folds and goes up to 100% if you can land an acca of 20 legs or more. It’s unlikely you’ll land a 20-leg accumulator, but that threshold is standard across most betting sites, while there are plenty of different levels of boosts available.
HighBet’s 2up early payout promotion works for both singles and accumulators, which is always handy, while the HighBet traders put up their recommended accas on the front page of the site.
Alternative betting sites for accumulators
BoyleSports
With acca rewards, BoyleSports gives bettors the choice of either taking our insurance on their multiple or boosting the potential payout. Boyles also have acca loyalty, giving bettors a £5 free acca bet for every five accas they place.
QuinnBet
QuinnBet has established itself as one of the premier accumulator betting sites with punters able to claim up to £50 in free bets every day via winning accumulators. QuinnBet also excels when it comes to horse racing multiples with bonus funds available for winning forecast, tricast and Yankees.
Recommended
What is an Acca Bet?
9.
Ladbrokes
Best betting sites novelty/entertainment bets
Rating: ★ ★ ★ ★ ★
Ladbrokes Pros
Ladbrokes Cons
✓ Great variety of entertainment and novelty betting markets
✗ Desktop site can be buggy and unreliable
✓ £20 of Ladbrokes sign-up offer can be spent on entertainment bets
✗ Range of offers for existing customers could be better
✓ One of the UK’s best-rated betting apps
Online bookmakers make it easier than ever to bet on a huge range of events, and that includes non-sporting matters like politics, the outcome of TV shows and whether it will snow on Christmas Day.
The end of the year tends to be prticularly busy for entertainment bets as shows like ‘Strictly Come Dancing‘ and ‘I’m a Celebrity...Get Me Out of Here’ dominate the TV ratings, while Sports Personality of the Year creates plenty of buzz.
Entertainment betting sites
Show all 4
Ladbrokes do a great job covering all bases, offering competitive odds on the majority of entertainment markets and keeping them regularly updated as betting patterns shift among watching punters.
Some betting sites make it easy to navigate from one market to the next, although this job is easy on the excellent Ladbrokes betting app.
Ladbrokes also have some unique novelty markets bettors are unlikely to find odds on elsewhere, such as various Taylor Swift specials, and I was pleased to see that bettors can use part of the Ladbrokes sign up offer to wager on any entertainment market on the sportsbook.
Alternative online betting sites for entertainment bets
William Hill
Home to arguably the biggest collection of political, entertainment and novelty betting sites in the UK, Hills is only let down by it’s poor navigation. Bettors will find all sorts of markets and they can use the free bets that come with the sign-up offer to wager on these events.
Betfred
Betfred go in-depth on certain entertainment markets, offering a great selection for TV shows such as ‘I’m a Celebrity’ and they conveniently store all their relevant markets in one place. Betfred also boost the odds on selected entertainment markets.
10.
NetBet
Best UK betting sites for bet builders
Rating: ★ ★ ★ ★ ☆
NetBet Pros
NetBet Cons
✓ Improved sign up offer
✗ Verifying account process can be slow
✓ Lots of ongoing bet builder promos
✗ The withdrawal process could be quicker
✓ Official UFC betting partner
✗ Bet builders can have a maximum of six legs
NetBet’s rise to prominence in the UK betting market is down to its connection to the UFC as an official betting partner and its dedication to bet builders.
Bet builders have been around for a while now, but for those that don’t know, bet builders enable punters to pick and choose several potential outcomes within one game or event and combine them on one slip at accrued odds.
It’s similar to an accumulator except the focus is usually on one specific match, although the best bet builder sites will allow you to combine selections across multiple matches and even multiple sports.
open image in galleryUnlike some other bookies, NetBet let you cash out your bet builders (NetBet)NetBet pride themselves on their bet builder product. Unlike some rival bookmakers that only allow football bet builders, with NetBet you can choose football, cricket, basketball, American football, ice hockey, baseball, rugby and AFL.
NetBet’s promotions page is dominated by bet builder offers, with football punters often rewarded with a free £5 bet just for placing a £10 bet builder on a specific game, while similar offers are commonplace during the NFL season.
The NetBet sign up offer is one that’s steadily been improved in recent years and anyone thinking of joining now can claim £20 in free bets, which is double the amount they previously offered.
Alternative bet builder betting sites
Betfred
Betfred run regular money back offers tied to football bet builders and provides boosts on pre-built bet builders for the majority of matches. Their early payout offers also applies to any match result markets in bet builder bets.
Kwiff
Not only is there a chance your bet builder will get Kwiffed (odds boost) randomly using Kwiff, but for those placing football bet builders, you could receive a £10 free bet refund if your wager doesn’t win. Kwiff’s bet builder insurance means if one leg of your bet lets you down, they’ll refund your stakes, up to a maximum of £10.
Recommended
A Guide to Bet Builders
How We Rank The Best Betting Sites UK
We rank online bookmakers using first-hand testing, transparent evaluation criteria, and strict editorial standards. Each site listed has been assessed not just for its welcome offers but also for how well it serves bettors over time.
Here are the key factors we considered when compiling our best betting sites rankings.
1. UK Gambling Licence & Regulation
All the gambling operators on our list are licensed and regulated by the UK Gambling Commission (UKGC). This is a non-negotiable starting point for any online bookmaker. It ensures the bookie meets legal requirements around fair play, data security, customer funds protection, and responsible gambling protocols.
2. Trust and Transparency
We utilise our industry expertise to evaluate betting sites, favouring bookmakers that lay out their terms and conditions in plain English and have a proven track record of resolving customer issues.
But we also consider the experience of punters, checking the feedback UK betting sites receive to determine which ones are trustworthy. According to customer ratings and review platform Trustpilot, these are the best-performing online bookmakers for bettor satisfaction.
Betting Sites
Trustpilot score (out of 5)
Total reviews
SpreadEx
4.4
1,869
Parimatch
4.3
482
10bet
4.2
1,620
Matchbook
4.0
2,113
BetGoodwin
4.0
2,061
NetBet
4.0
2,598
Kwiff
4.0
6,430
BetVictor
4.0
5,098
While it is useful to read these reviews to get a better picture of betting sites, some need to be treated with caution as they can relate to gambling losses out of the control of the online bookmaker.
3. Desktop & Mobile Usability
Each betting site is put through its paces on both desktop and mobile devices.
- Ease of navigation (can users find odds quickly?)
- Page load speed
- App usability and responsiveness
Sites that feel sluggish, cluttered, or confusing are marked down with a clean design and interface, a must-have for the best betting sites on our list.
4. Quality of Offers and Promos
It’s easy to get drawn in by offers that promise ‘bet X, get Y’ or those that pledge to massively increase your initial deposit. We’ve looked beyond those headline-grabbing sign-up offers and considered the following:
- How accessible the welcome offer is (e.g. minimum deposit, odds requirements)
- Whether ongoing promotions are available to all users, not just new ones
- Variety across sports (e.g. football boosts, horse racing insurance, acca clubs)
We try to avoid sites that push large bonuses with excessive wagering or unclear conditions.
5. Commitment to Safer Gambling
Safer gambling isn’t a slogan, and the actions of betting platforms in this regard speak far louder than words. We prioritise UK betting sites that take safer gambling seriously. That means:
- Easy access to deposit limits and time-outs
- Clear links to self-exclusion and support services
- Proactive account monitoring without hindering in control punters
A bookmaker's approach to player welfare is a key factor in our ranking. We only recommend those operators that make it easy for users to stay in control.
Best New Betting Sites UK
We also monitor new betting sites making waves in the UK and have selected the best new sites to have entered the market recently.
We’ve been testing the newest online bookmakers in the UK to find the best options for football, horse racing, free bets, and more.
Rank
New Online Bookmakers
Sign Up Offer
Best For
UKGC License
1
talkSPORT BET
Bet £20, get £40 in free bets
Football
39576
2
Puntit
Bet £10, get £20 in free bets
Horse Racing
39576
3
LiveScore Bet
Bet £10, get £30 in free bets
Free Bets
56859
4
QuinnBet
50% cashback on first day losses to £25
Accumulators
61011
5
EasyBet
Bet £20, get £20 in free bets
NFL
39504
6
PricedUp
Bet £40, get £20 in free bets
Price boosts
1776
7
Bet442
Bet £20, get £20 in free bets
Bet Builders
39483
8
QuickBet
Bet £10, get £10 in free bets
Cricket
38758
9
7Bet
Bet £10, get £10 in free bets
Fast withdrawals
48789
10
BetTOM
50% cashback on first day losses
Cash out
64959
1.
talkSPORT BET
Best New Betting Site for Football
Now entering its third year, talkSPORT BET has become known for its regular football betting offers, price boosts, and weekly rewards that keep punters engaged throughout the season.
With enhanced odds, early payouts, and the Lucky Dip feature all available through its top-rated football betting apps, it’s one of the more dynamic choices for football fans.
talkSPORT BET
talkSPORT BET Cons
✓ Exclusive sign up offers
✗ Lack of choice for Lucky Dip markets
✓ Weekly football free bet club
✓ Free-to-play football prediction game
talkSPORT BET Review2.
HighBet
Best New Betting Sites for Horse Racing
Puntit are the latest betting site from the BetVictor family, and as such, bettors can expect the same range of price boosts and a user-friendly sportbook they may be accustomed to on other BV Gaming platforms.
Puntit have daily horse racing boosts on both singles and pre-built multiples, while they offer money back as a free bet if your selection loses any chance of victory at the start of a race.
Puntit’s Best Odds Guarantee covers all UK and irish races, but best of all, bettors can get 10% cashback on all losses each and every week.
Puntit Pros
Puntit Cons
✓ Weekly cashback on racing losses
✗ No betting app
✓ Best odds guaranteed
✓ Daily price boosts on UK racing
3.
LiveScore Bet
Best New Online Bookmaker for Free Bets
The LiveScore Bet sign up offer provides £30 in free bets after a first deposit and bet of £10, while ongoing promotions include payouts on certain goalscorer markets if a goal is ruled out by VAR in a Premier League game and money back on selected horse races if your runner finishes 2nd, 3rd or 4th.
As a regular acca bettor, I took full advantage of the weekly free £5 acca bet up for grabs on LiveScore Bet. Just opt in and place four or more acca bets, wagering a minimum of £5 on each, to claim the reward.
LiveScore Bet Pros
LiveScoreBet Cons
✓ Regular free bet offers on football and racing
✗ Fewer markets than some other new bookies
✓ Weekly free bets via acca club
✓ Early payout and accumulator insurance on football bets
LiveScore Bet Review4.
QuinnBet
Best New Bookmaker for Accumulators
QuinnBet stand out from other UK betting sites with a huge range of accumulator and system bet promotions, including daily free bets and profit boosts.
Bettors can earn a £5 free bet each day, enjoy 10% boosts on select wins, insure NFL and NBA accas, and claim 25% of weekly losses back as free bets through QuinnBet’s ongoing offers.
QuinnBet Pros
QuinnBet Cons
✓ Great selection of accumulator offers
✗ Large stakes required to unlock free bets
✓ Horse racing bettors well catered for
✓ Excellent customer service team
QuinnBet Welcome Offer Review5.
EasyBet
Best New Betting Site for NFL betting
The NFL is big business for betting sites on both sides of the Atlantic these days and EasyBet, who launched in October 2024, do a great job covering American football for UK bettors.
EasyBet offer a weekly £5 free bet builder bet for Monday Night Football, while punters can grab another £5 free bet when they wager £30 or more on NFL accumulators. Being a betting exchange means they don’t have the same range of NFL markets as some NFL betting sites, but the majority of the most popular options are available.
EasyBet Pros
EasyBet Cons
✓ Weekly NFL free bet offer
✗ Matchbook users can’t have an EasyBet account
✓ EasyBet Acca offer can be used for NFL betting
✓ Exchange odds usually better than fixed odds betting sites
6.
PricedUp
Best New Betting Site for Price Boosts
Launched in 2024, PricedUp focuses on providing some of the best price boost offers across a wide range of sports, from football and horse racing to golf and rugby.
PricedUp is still quite new and is missing a few features you’d expect from more established UK betting sites, but they are making improvements all the time, such as adding a PricedUp sign up bonus featuring £20 in free bets.
PricedUp Pros
PricedUp Cons
✓ Price boosts for plenty of sports
✗ No free bet offers for existing customers
✓ Dedicated racing tips service
PricedUp sign up offer7.
Bet442
Best New Betting Site for Bet Builders
Bet442’s welcome offer is a bet £20, get £20 in free bets promotion which includes 2 x £5 free bet builder wagers. Bet442’s excellent bet builder tool means those free bets can be used on a range of sports, not just football like some betting sites.
Bet builders are available for Australian Rules football, American football, baseball, basketball, cricket, ice hockey, rugby league, rugby union, soccer and tennis, with punters able to combine up to 30 selections into one bet builder.
Bet442 also boost the odds on pre-built bet builders for selected events and bet builders can be created in-play.
Bet442 Pros
Bet442 Cons
✓ Huge rank of sports and markets covered by the bet builder
✗ Could add more offers for existing customers
✓ Bet builder boosts available
Bet442 Bonus Code8.
QuickBet
Best New Betting Site for Cricket
Cricket bettors may overlook QuickBet due to their underwhelming sign-up offer, but that would be a mistake, especially as you can use the £10 free bet from the welcome bonus to wager on cricket.
For the Ashes, QuickBet are running a rewards system where bettors receive a ticket for a prize draw each time they wager on an Australia vs England market, increasing their chances of claiming a slice of the £3,000 prize pool.
QuickBet also have one of the largest selections of odds boosts for cricket, offering price boosts on both series and Test markets, while I thought their in-play service for cricket was of a high standard.
QuickBet Pros
QuickBet Cons
✓ Good selection of cricket offers and boosts
✗ Below average sign up offer
✓ Instant withdrawals available
9.
7Bet
Best New Betting Site for Fast Payouts
Launched in summer 2024, 7Bet has quickly built a strong reputation for football-focused promotions like money back on goalless draws, while also offering early payouts across multiple sports.
With same-day processing and payouts often completed within hours, 7Bet’s payment system positions it firmly among the best fast withdrawal betting sites in the UK.
7Bet Pros
7Bet Cons
✓ Most withdrawals processed the same day
✗ Poor mobile betting service
✓ Good selection of offers for existing customers
10.
BetTOM
Best New Bookmaker for Cash Out
Nearly every online bookmaker now offers cash out, but some do it better than others. BetTOM have quickly established themselves as one of the best live betting sites, thanks to their smooth in-play platform, extensive event coverage, and fast cash out options.
We found BetTOM’s inplay-s service to be responsive, settling bets in seconds when cash out was selected, giving punters full control to lock in profits or cut losses instantly.
BetTOM Pros
BetTOM Cons
✓ Sharp in-play service
✗ Fewer live streams than some rival betting sites UK
✓ Cash out offered on singles and multiples on most sports
Why Trust UsChris Wilson, a betting content producer and sports reporter at The Independent, has spent over a year testing and reviewing dozens of betting sites across the UK to come up with a list of the best online bookmakers.
Chris has used a range of strict criteria when evaluating online betting sites, with each site needing to provide high-value promotions and offers, a wide variety of games and payment methods, efficient customer service and a positive, enjoyable overall experience of gameplay.
In addition, each betting site that The Independent recommends is fully licensed and regulated by the UK Gambling Commission, ensuring that punters are kept safe while betting and that their details are secure.
What to bet on this week
Football
The week begins with the final Premier League match of round 12, with Manchester United hosting Everton at Old Trafford as Ruben Amorim’s side bids to cement their challenge for the European places.
Attention soon turns back to the Champions League though, with some huge fixtures lined up as the English sides look to take steps towards automatic qualification. Chelsea’s home match against Barcelona is the headline on Tuesday, while Newcastle travel to Marseille and Man City host Leverkusen.
On Wednesday Arsenal face their toughest test of the season so far as they host Bayern Munich, while Tottenham travel to the French capital to face holders PSG and Liverpool host Dutch side PSV.
And the cycle continues at this busy stage of the calendar with the Premier League returning at the weekend. City’s home match against Leeds is the highlight of the Saturday, before a packed Sunday sees Man Utd take on Crystal Palace at midday before Liverpool travel to West Ham at 2pm. This all leads up to the highlight of the weekend, as leaders Arsenal meet second-place Chelsea at Stamford Bridge at 4.30pm.
F1
The penultimate race of the F1 season takes place in Qatar this weekend, with McLaren reeling after the dramatic disqualification saw Max Verstappen re-enter the title race in Las Vegas.
Lando Norris remains the favourite to win the Drivers’ Championship as he defends his 24-point lead, and he could wrap up the title if he were to outscore Piastri and Verstappen by two or more points at the Losail Circuit.
Rugby
The final match of the Autumn Internationals series comes this weekend as Wales take on world champions South Africa on Saturday, with head coach Steve Tandy looking to turn things around after a spirited 52-26 defeat to the All Blacks last time out.
Elsewhere, the Gallagher Premiership also continues as the international players return to their club sides, with Bristol taking on Northampton and Saracens hosting Bath in the pick of the fixtures.
Boxing
Recent weeks have seen huge fights involving British boxers – including Anthony Yarde’s loss last week and the second fight between Conor Benn and Chris Eubank Jr. – and while this weekend’s fight is slightly less box office, it still brings a British heavyweight title fight between Frazer Clarke and Jeamie Tshikeva.
Racing
The racing calendar has quietened down somewhat as we approach the winter, though there are still Grade 1 contests to look forward to at this time of year, with the BetMGM Fighting Fifth Hurdle taking place at Newcastle on Saturday 29 November.
Gamble Responsibly
A 2025 study by the UK Gambling Commission found that certain types of gambling are more likely to lead to problem gambling in the future. Using casinos - online and in-person - and betting on sports scored highly on the UKGC’s Problem Gambling Severity Index, and it’s crucial that bettors understand that using gambling sites comes with risks.
Gambling should be seen as a form of entertainment, not a way to generate income. Regardless of how much you know about sport or betting, there is always the possibility that your bet may not win.
It is important to only wager money you can afford to lose, and never try to recover losses by placing further bets. These are two of the most important principles for anyone who gambles.
Most reputable UK betting sites offer tools to help you stay in control of your gambling. Features such as deposit limits, self-assessment questionnaires, and session reminders can support you in managing the time and money you spend online.
If you feel you need a break, you can use options such as time-outs or self-exclusion to temporarily or permanently step away from gambling.
Should you ever feel that your gambling is becoming difficult to manage, don’t hesitate to seek help from the organisations listed below.
- GamCare – A national helpline, live chat and support group
- Gamblers Anonymous UK – A self-help group offering peer support meetings
- National Gambling Support Network (NGSN) – A network of local organisations providing treatment and support
- Gambling Therapy – Provides global online support and resources
- NHS Northern Gambling Service – Specialist clinics for problem gambling treatment
- GAMSTOP – free service that enables people to block themselves from all online gambling companies licensed in the UK.
How To Bet On Horse Racing
Spread Betting Explained
What Is Handicap Betting?
Best Betting Sites UK: FAQs
QWhat are the top 10 betting sites for 2025?
Personal preference plays a big role in deciding the best betting sites and punters may be best served by joining a selection of online betting sites in order to maximise the wide range of offers available. If I had to pick my top five betting sites, it would include bet365, BoyleSports, Unibet, Betfred & BetVictor.QWhich bookmaker gives the best odds?
The betting site with the best odds varies from sport to sport, with William Hill often claiming to have the best racing odds, based on results from odds comparison sites. To make sure you get the best price, use the odds comparisons tools found across the Independent betting section.QWhich UK betting sites accept credit cards?
As of April 14, 2020, UK betting sites and online casinos are banned from accepting payments made via credit card. The UKGC also encourages betting sites to prevent e-wallet payments where the funds have been transferred from a credit card.QWhich online bookmakers have the best betting apps?
QuinnBet, bet365, talkSPORT Bet, Bet Victor, Parimatch, Betfred and Midnite are among the highest-rated betting apps for iOS, while on Android, bet365, Coral and Midnite receive top marks from mobile users of betting sites UK.QWhich betting sites accept PayPal?
Most UK betting sites now accept PayPal as a payment method, along with a selection of other e-wallets. However, several betting sites do not allow PayPal transfers when it comes to qualifying for their sign up offer. Check the accepted payment methods for any welcome offer before going ahead if you want to use PayPal.QWhich betting sites are not on gamstop?
Non-GamStop betting sites tend to be unlicensed, unregulated and off-shore, meaning bettors are taking a huge risk when using their services. All our recommended betting sites are on GamStop. We will never recommend a non-GamStop bookmaker.QWhich betting sites UK do cash out?
Cash out has become a standard feature on the majority of UK betting sites, giving bettors mire control over their bets. Cash out can be used to lock in a profit or cut your losses and is available on ante-post, single and accumulators bets on most sports.QWhat betting sites take Revolut?
Very few betting sites UK currently accept Revolut as a payment method. QuinnBet are one online bookmaker that does accept Revolut. Be careful to check the list of deposit and withdrawal options when looking at betting sites to make sure Revolut is an option.We may earn commission from some of the links in this article, but we never allow this to influence our content. This revenue helps to fund journalism across The Independent.
More about
BettingBookmakersbet365BetfredWilliam HillWe aim to offer every online gambler and reader of The Independent a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies.
Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.
Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.
