Alistair McGeorge
Published November 24, 2025 9:45am
Updated November 24, 2025 9:45am
Share this article via whatsappShare this article via xCopy the link to this article.Link is copiedShare this article via facebook
Comment now
Comments
Jeremy Clarkson’s pub doesn’t want you bringing one classic item in for a party (Picture: Ben Birchall/PA Wire)
Key Points
summary__ai-icon
- Jeremy Clarkson bans non-100% British cakes from his pub, The Farmer’s Dog, to support British farming
- The pub now stocks a UK-made ketchup after previously banning it for lack of fully British-sourced options
- Clarkson admits his strict British-only ingredient policy increases costs, but he remains committed to the principle
Jeremy Clarkson has taken his ‘100% British’ pub campaign to a whole other level.
The 65-year-old Clarkson’s Farm star opened his own Farmer’s Dog boozer well over a year ago, and has remained committed to making sure everything they sell uses ingredients within a 16-mile radius of the venue.
He’s extended that local produce rule to customers bringing in their own birthday cakes, meaning they’re banned unless they follow the same strict guidelines.
As reported by The Sun, he warned a customer wanting to bring their own tasty treat into the pub for a birthday celebration.
In an email, the Farmer’s Dog replied: ‘As part of our commitment to back British farming, we kindly ask that only 100% British food products are brought into the pub, this sadly includes birthday cakes.’
Customers will be disappointed by the restrictions, but over summer things took an exciting turn as Jeremy lifted his longstanding ketchup ban.
Every item inside the Farmer’s Dog must be British source and made (Picture: John Keeble/Getty Images)
The former Top Gear star has stuck to his guns (Picture: Neil Robinson/PA Wire)
Because he couldn’t find a fully UK-sourced ketchup, it wasn’t on the menu, and there was even a sign in place telling punters not to bother asking for it.
In August, UK firm Condimaniac rose to the challenge with a sauce made from Isle of Wight tomatoes, Hampshire apple cider vinegar, Essex salt and British sugar, rosemary, carrot, and onions.
The Farmer’s Dog placed an order on the ketchup, according to the firm, who made over 1,000 bottles for the batch, which included their own thickener for the sauce using onions and carrots.
Jeremy has shouldered the cost of his policy (Picture: Jeff Spicer/Getty Images)
Former Top Gear host Jeremy has admitted the decision to only use British ingredients is a costly one, with black pepper alone costing 10 times more compared to importing it.
More Trending
-
Jeremy Clarkson's £95 advent calendar sparks complaints from concerned customers
Channel: TV TV 2 days ago By Joel Harley - Scarred Piers Morgan admits Jeremy Clarkson punching him 'wasn't entirely unjustified'
- Strictly Come Dancing's future 'confirmed' after another star's rape arrest
- Injured La Voix breaks down in devastating interview after withdrawing from Strictly
‘Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going be priced at about £45. But I’m not a business-minded person,’ he wrote in The Times.
‘So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that.
Deals of the Day
Dyson’s Black Friday sale is here! Save up to £550 on vacuums, Airwraps and hairdryers
Breakdown drama? There’s an app for that – and it gets you help in minutes
Emma is celebrating 10 years of better sleep with free bedding bundles worth hundreds!
Pack 60% more with these cubes that sell every 2 mins – and travel smarter, not heavier
Sick of shaving? This at-home device will save you hundreds on hair removal
‘It’s possible that for every customer who comes through the door I’d lose about £10.’
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
Arrow MORE: Jeremy Clarkson’s £95 advent calendar sparks complaints from concerned customers
Arrow MORE: Scarred Piers Morgan admits Jeremy Clarkson punching him ‘wasn’t entirely unjustified’
Arrow MORE: Former Top Gear boss reveals BBC ‘wanted to split up presenting trio’
Comment now Comments Add Metro as a Preferred Source on Google Add as preferred source TV NewsletterSign up and tell us which TV shows you love to watch to get personalised updates every morning.
Show Expand Options ? Select All Select All Big Brother Big Brother Britain's Got Talent Britain's Got Talent Celebrity Big Brother Celebrity Big Brother Doctor Who Doctor Who Great British Bake Off Great British Bake Off I'm A Celeb I'm A Celeb Love Island Love Island Netflix Netflix Strictly Come Dancing Strictly Come Dancing The Apprentice The Apprentice The Traitors The Traitors Email I agree to receive newsletters from Metro I agree to receive newsletters from Metro Sign UpSign UpThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy
