Courtney Pochin
Published November 24, 2025 10:52am
Updated November 24, 2025 10:52am
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There’s an unexpected Cadbury treat hitting the shops soon (Picture: Getty Images)
Cadbury is teaming up with a rather unexpected brand for a world-first sweet treat.
The chocolate giant has partnered with Grenade to create a limited-edition protein bar that features one of its most iconic products.
The classic Creme Egg has been reimagined and transformed into a new Soft Core Creme Egg Protein Bar.
Inside the bar, the middle is made from ‘fluffy protein dough’, with the signature yellow-yolk coloured Creme Egg filling and the whole thing is then wrapped in milk chocolate.
According to Grenade, it contains 12 grams of protein and just two grams of sugar and is ‘smooth, bold and unapologetically indulgent’.
It’s a world first collab (Picture: Grenade/Cadbury)
The UK protein brand continues: ‘It’s a true Creme Egg and protein smash-up that delivers on taste and performance.’
They add that it’s the first of a new era of protein bars which are ‘soft and satisfying’.
Speaking about the launch, Neal Duffy, head of brand activation at Grenade said: ‘Grenade is rewriting the script with the first ever Creme Egg-flavoured protein product.
‘We are so excited to be working with the Creme Egg team.’
And this excitement has already been echoed online, with chocolate lovers sharing their thoughts on social media.
On Instagram, @thef1master wrote: ‘Seriously looking forward to these.’ While @umar08200024 commented that they were ‘the best’.
https://www.instagram.com/p/DRZJVXQjC7L/
@projectsaltrun revealed they’d got an early taste and tried the bar live on camera, saying: ‘It’s so good, it basically tastes like a Creme Egg in a bar and the protein is an added bonus.’
The limited-edition bar is available to preorder from Grenade’s website from November 24, and will be sold on Amazon from December 8 – but it’ll only be sticking around until Easter.
Those looking to track it down in a supermarket or high street store will have to wait a little longer to get their hands on it though, as it won’t be hitting physical shops until January.
When it does launch it’ll cost £2.50 per bar, or £36 for a pack of 18, although prices may vary as retailers are able to set their own prices.’
How much protein do you need each day?
According to the British Heart Foundation, for an adult with a ‘healthy weight’ the recommended daily amount is 0.75kg per kg of body weight, per day.
However, your protein needs can change over time, depending on your activity levels, age and health.
Examples of foods containing protein include chicken, baked beans, eggs, tofu, salmon, cottage cheese and Greek yoghurt.
A good rule of thumb is that the protein portion you have for each meal should fit into the palm of your hand.
That said, there’s no official upper limit of protein to eat, but regularly consuming more than 2g per kg (of weight) per day can put strain on the kidneys, especially if you already have kidney issues.
And while eating a little bit extra protein each day isn’t harmful, any extra the body doesn’t need will be burned for energy or stored as fat.
They add that products like protein bars and powder ‘aren’t necessary’ for most people as a balanced diet should already provide enough protein, however they may be helpful for people with ‘poor appetites, difficulty chewing or those recovering from illness’.
In other chocolate news, Cadbury recently had to respond to claims its beloved Dairy Milk ‘doesn’t meet the criteria’ to be called chocolate.
Essentially, a rumour has been doing the rounds on social media, with numerous posts on Facebook and Reddit saying its cocoa content has been reduced to the point ‘it doesn’t meet the criteria’ and ‘is no longer allowed’ to be referred to as chocolate.
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Unfortunately for the gossip train though, this is simply not true, with the word featuring on the flagship product’s packaging and marketing materials alike.
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The misconception seems to stem from the fact EU regulation requires milk chocolate to have at least 25% cocoa solids, meaning Dairy Milk – which has 25% – can only be sold on the continent if it’s labelled ‘family milk chocolate.’
Here in the UK however, the Cocoa and Chocolate Products Regulations 2003 stipulates a lower minimum of 20% cocoa solids, so it’s just within the rules (and well above the US’s 10% requirement).
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‘Our chocolate meets all relevant standards required by UK and EU legislation, and we provide clear information to consumers on pack so that they can make informed decisions about what they eat,’ a spokesperson from Cadbury parent company Mondelēz International tells Metro.
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