This Lego Game Boy comes with its own brick-built games and is the cheapest it's ever been for Black Friday

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This Lego Game Boy comes with its own brick-built games and is the cheapest it's ever been for Black Friday Deals By Dashiell Wood published 24 November 2025

Liven up a gamer's shelf

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(Image credit: Lego / Future)

Searching for a last-minute gift for the retro gamer in your life? Look no further than the brilliantly nostalgic Lego Game Boy - now discounted to just £44.99 (was £54.99) at Amazon, the lowest price ever.

• Shop Amazon's full Black Friday sale

Aimed primarily at adults, this set is an absolute treat for lovers of Nintendo's classic handheld video game console. The aesthetic of the Game Boy has been nailed perfectly in almost the exact original scale and it's covered with amazing little details like the removable brick-built 'Game Pak' cartridges.

This Black Friday deal takes it down to its lowest-ever price, and arrives at the perfect time before the gift-giving season.

(Not in the UK? See today's best deals in your region below)

Today's best gaming Lego Black Friday deal

Lowest-ever priceSave £10Lego Game Boy: was £54.99 now £44.99 at Amazon

This Black Friday deal takes the Lego Game Boy back down to its lowest-ever price at Amazon. This 421 piece set is a near-perfect recreation of the classic Nintendo console, complete with its own custom game cartridges, a customizable screen, and a little stand for display.

Price check: John Lewis - £44.99 | Smyths Toys - £44.99 | Argos - £48 | Game - £54.99 | My Nintendo Store - £54.99

View Deal

This gaming Lego set is a going to be a real treat for any retro game fans. Modeled after the iconic Game Boy handheld, it's a detailed recreation made entirely from the beloved building brick toy.

Major features include the ability to swap out the image on screen with screenshots from iconic Game Boy titles like The Legend of Zelda: Link's Awakening and Super Mario Land. It also comes with two brick-built 'Game Pak' cartridges, which can be slotted into the console just like the real thing.

Additionally, it comes with pieces to put together a little stand for both the model Game Boy and a game, making it perfect for display on a shelf.

Although the box recommends this build for adults aged 18 or other, particularly Lego-savvy children shouldn't have any problem putting it together so this could be a great gaming gift.

Shop more of today's best Black Friday sales

• Amazon: up to 66% off tech & essentials
• AO: up to £500 off Dyson, Bosch & Hisense
• Argos: up to 50% off appliances, tech & toys
• Boots: save on 1,000s of beauty products
• Currys: deals on Ninja, Shark & Lenovo
• Dell: laptops from £279
• Dyson: up to £550 off vacuums
• EE: Switch 2 bundles from £20/month
• John Lewis: up to 50% off tech & fashion
• Lego: sets & accessories from £2.99
• Samsung: deals on appliances & phones
• Very: up to 40% off tech, toys & fashion

Not in the UK? Check out the best Lego Game Boy deals in your region below.

Today's best Lego Game Boy (72046) deals SG$89.90 SG$70.40View Deal SG$101.14View DealWe check over 250 million products every day for the best prices Get daily insight, inspiration and deals in your inbox

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Black Friday CATEGORIES Seasonal Sales Dashiell WoodSocial Links NavigationGaming Editor

Dash is an experienced tech journalist who currently serves as the Gaming Editor at TechRadar, where he helps oversee coverage of video games and related products.

Before joining the team, he was Contributing Writer at PLAY (formerly Official PlayStation Magazine) and has also written articles for many of the UK's biggest gaming magazines including Edge, PC Gamer, and SFX.

Now, when he's not getting his greasy little mitts on the newest hardware or gaming gadget, he can be found listening to J-pop or feverishly devouring the latest Nintendo Switch otome.

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