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Ford Wants To Sell You Your Next Car Online Over Amazon

2025-11-24 21:45
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Ford Wants To Sell You Your Next Car Online Over Amazon

Ford is partnering with Amazon (like other car brands) to bring some of its offerings to the online retailer but there are some caveats to be aware of.

Ford Wants To Sell You Your Next Car Online Over Amazon By Brad Hill Nov. 24, 2025 4:45 pm EST A close-up shot at an angle of the Ford blue oval emblem on the front of a car Alexander Fedosov/Shutterstock

Amazon has been selling cars via its Amazon Autos initiative since December 2024, truly making the website a one-stop shop for everyone. It now sells just about everything from household items like laundry detergent to something as massive as your next family minivan. These aren't small, no-name car brands either. The newest automaker to test the waters with the online retailer is Ford. There's just one caveat. If you were hoping to hop on the website and nab yourself the 60th anniversary Ford Bronco  or a 2026 F-150 Raptor with next-day delivery, it's probably best to temper your expectations because Ford will only be offering certified pre-owned vehicles.

So if you want a brand-new car, you're still going to need to step foot in a physical dealership. According to an Amazon press release, Robert Kaffl, executive director, Ford U.S. Sales and Dealer Relations, said, "It's about delivering the best of both worlds to our customers." You'll be able to complete a big chunk of the car-buying experience at home — securing financing and completing paperwork — through Amazon Autos, but you'll still have to go to the dealership to pick up your ride.

As of this writing, only about 160 Ford dealerships are participating in this initiative, and they all seem to be around the Los Angeles, Seattle, and Dallas areas. Since Amazon only lets you browse inventory from a dealership within a 75-mile radius, not everyone will be able to car shop from their couch. However, there are around 2,900 Ford dealerships in the U.S., and the blue oval is looking to expand.

There are other auto brands on Amazon Autos

Two Hyundai SUVs parked in front of a Hyundai dealership Althom/Getty Images

Before Ford forged this partnership with Amazon, the Amazon Autos initiative had a couple of other big names in the bag. One of the online retailer's earliest partnerships was with Hyundai, though that deal differed from Ford's, letting shoppers buy a new Hyundai from Amazon. That was before Amazon expanded to offer used and CPO vehicles. Used cars are different from CPO in that they haven't been inspected, refurbished, or certified by the manufacturer or dealer. While its CPO models are likely perfectly fine, there are some used Hyundai models you may want to steer clear of.

Allowing dealerships to list their used and CPO inventory on Amazon Autos means Hyundai won't have to only sell Hyundai vehicles. Shoppers can find a Toyota or Honda through a Hyundai dealership if they're buying pre-owned. Once Amazon opened up that possibility, it struck a deal with Hertz.

As of August 2025, shoppers can find a few Hertz dealerships around Dallas, Houston, Los Angeles, and Seattle on Amazon Autos. However, they won't be limited to those regions for long, as Hertz is planning to expand its partnership in the future.