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The first since July last year
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- Spotify could hike prices in the US in the first quarter of 2026
- It's not clear how much more subscriptions might cost
- This would be the first price rise in the US market since July 2025
It looks likely that Spotify Premium users in the US are going to have to start paying more for their subscription from the first quarter of 2026 – the first price hike for the United States since July 2024.
This comes from the Financial Times (via Android Authority), though we don't get any indication of how much more expensive a subscription is going to be – or if it will affect all the subscription options, like Family and Duo.
Back in July of last year, individual plans rose from $10.99 to $11.99 a month, Spotify Duo jumped from $14.99 to $16.99 a month, and the Family plan saw the biggest increase of the lot, going from $16.99 to $19.99 a month.
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The FT reports projections from analysts at JP Morgan that suggest a $1-per-month price increase for individual Premium subscription plans could rake in an extra $500 million per year for Spotify. The company first registered a profit last year.
No 'supremium' yet
While this would be the first Spotify price increase in the US since the middle of last year, other prices around the world have been bumped up more recently, including in countries across Asia, Africa, and Europe. Only last month we saw price hikes in the UK.
A couple of months ago we finally got the long-awaited support for lossless audio inside Spotify, though as yet there's no sign of the 'supremium' subscription that has been rumored for years and was actually officially teased all the way back in February 2021.
That would be another way for Spotify to increase revenues, but there's no sign of it yet. It was originally thought to include lossless audio, which has now appeared, but might also feature advanced listening stats, remixing tools, and free audiobooks.
Get daily insight, inspiration and deals in your inboxContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.Of course this price rise isn't certain yet, and nothing is official until Spotify makes an announcement – but keep an eye on the amount you're paying from the start of next year. Spotify has declined to comment on the Financial Times report.
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David NieldSocial Links NavigationFreelance ContributorDave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you'll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.
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