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Huge price cuts on GoPro's action cams, old and new
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Black Friday is the perfect time to grab the best deal on a GoPro – I should know because I've been tracking prices for the last three years. This year, I've found price cuts on almost all of the models I'd actually recommend from personal experience, including the Hero 13 Black, brand new Max 2, plus older models such as the original Max. I've rounded up those deals below.
My top pick of all the GoPro deals right now is the Hero 13 Black Extended Power bundle for $349.99 at Amazon in the US (was $499.99) / or for just £299.99 at GoPro in the UK (was £469.99). You get a whole load of extra accessories in this bundle for very little markup from the standard camera-only bundle.
I’ve only included GoPro deals that I recommend, and I'm updating this page regularly throughout the Black Friday period with the latest prices and deals, because they are changeable and I want you to get the best deal. If you'd like to know what GoPro's competition is up to, I've also put together a best Black Friday DJI deals and a Black Friday 360 camera deal roundups, and be sure to swing by TechRadar's live Black Friday coverage for other tech bargains.
Deals picked by
Deals picked byTim ColemanCameras EditorI joined the TechRadar team as Cameras Editor three years ago, and since then I've covered every GoPro product launch and Black Friday / Amazon Prime Day sale. I've personally reviewed the latest Hero 13 Black flagship, as well as models from rival brands DJI and Insta360. I know which are the best action cams, and what are genuinely good deals.
Today's best Black Friday GoPro deals in the US
- Amazon: Save $150 on Hero 13 Black bundles
- Best Buy: Grab the GoPro Max 2 for just $399
- GoPro: $110 off the Forest Green version of the Hero 13 Black
- Walmart: The Hero 12 Black for $299
GoPro Hero 13 Black: was US$429.99 now US$319.99 at GoProRead moreRead less▼GoPro has slashed $110 off the price of its latest flagship Hero 13 Black action cam. That beats last year's lowest price of $339. This deal is for the camera-only bundle. Personally, I would spend extra on the Extended Power Bundle (see below).
Price check: $319 at Amazon
View DealGoPro Hero 13 Black (Extended Power Bundle): was US$499.99 now US$349.99 at AmazonRead moreRead less▼My top pick of the Hero 13 Black deals, the Extended Power Bundle costs just $30 extra compared to the standard bundle, and for the extra money you get a dual battery charger, two additional batteries, memory card, and case. GoPro values this bundle at $560 – it's easily the best deal.
Price check: $349.99 at GoPro
View DealGoPro Hero 13 Black + Accessories Bundle: was US$479.99 now US$369.99 at Best BuyRead moreRead less▼The Hero 13 Black + Accessories Bundle was hit with a $30 price increase, which means that even with $110 off, this Best Buy price can't match last year's lowest of $349.99. For me, the better deal this year is the Extended Power Bundle (see above).
Price check: $369 at Amazon
View Deal
GoPro Max 2: was US$499 now US$399 at Best BuyRead moreRead less▼GoPro has bettered the $50 discount on the Max 2 from earlier this week to $100 off – that's the biggest price cut on GoPro's latest 360 camera, which shoots the best-looking 8K video with 360-degree coverage we've seen, and which only launched in September as a huge upgrade of the original Max. It costs less than the Insta360 X5. You'll get the same price at a range of retailers, including B&H Photo.
Price check: Max 2 $399 at B&H Photo / $399 at GoPro
View Deal
GoPro Hero (2024): was US$219.99 now US$199.99 at AmazonRead moreRead less▼Launched alongside the Hero 13 Black, the GoPro Hero (2024) is half the size and verging on half the price. It's a much simpler device designed for beginners, with basic 4K video, slow motion 2.7K 60fps, and 12MP stills. This is the tiny action camera for those who want the simplest possible experience, although experienced users will find its limitations a little frustrating. Still, if you're looking for your first-ever action cam, the Hero (2024) is well worth a look. Sadly, a price hike this year means last year's previous low price of $179.99 can't be matched.
View Deal
GoPro Hero 12 Black: was US$349.99 now US$299.99 at WalmartRead moreRead less▼Since GoPro updated with the Hero 13 Black, I was hoping for better deals on the GoPro Hero 12 Black, which is only $20 less in this $50 saving. We've pitted the two cameras against each other in a Hero 13 Black vs Hero 12 Black article so you can discover what you'd miss out on by opting for the now-cheaper Hero 12 Black.
Price check: $299 at Amazon
View Deal
GoPro Max: was US$369.99 now US$299 at AmazonRead moreRead less▼The original Max was launched all the way back in 2019, and it was cutting-edge then. Six years late,r it still shoots decent 5.7K resolution 360 video and 16.6MP stills, and its price has been slashed since the newer GoPro Max 2 arrived. Honestly? I would spend more on the latest model, it's a sizeable upgrade, with those replaceable lenses.
View DealToday's best Black Friday GoPro deals in the UK
- Amazon: Grab the original Max for just £149
- GoPro: Save £120 the Hero 13 Black, now just £279
- WEX: Save £100 on the new Max 2
GoPro Max: was £349 now £149 at AmazonRead moreRead less▼Unbelievable – £200 off the six-year-old GoPro Max makes it the UK's most affordable 360 camera. Despite its age, the Max still performs well, shooting crisp 5.3K 360 video, and is an excellent value pick with this huge price cut. Naturally, it is directly compatible with GoPro's vast range of accessories.
View DealGoPro Max 2: was £449 now £349 at Wex Photo VideoRead moreRead less▼GoPro has also slashed £100 off its latest 360 camera, and it only arrived in September, two months ago. You can grab that deal at WEX but also at GoPro's own site, where there is also a deal for the GoPro Max 2 + Accessories Bundle, which was £499 but now costs £399. With items totalling a combined value of over £540 – that's the camera, 2x Enduro batteries, memory card, and 1.2m selfie stick – this accessories bundle is arguably an even better package.
Price check: Max 2 £349 at GoPro
View DealGoPro Hero 13 Black: was £399.99 now £289.57 at AmazonRead moreRead less▼Amazon has slashed 28% off the price of GoPro's flagship action camera, the Hero 13 Black, which remains the current model since a successor won't land this year. If you already own a GoPro and accessories, then this camera-only option appears to be the best Hero 13 Black deal. However, I reckon either of the Extend Power or Accessories bundles, below, is an even better value. At the time of writing, the price is even better at GoPro's website, but Amazon prices fluctuate, so the situation could change. At the GoPro site (link below), the Forest Green colorway version of the Hero 13 Black is available for the same price.
Price check: £279.99 at GoPro
View DealGoPro Hero 13 Black (Extended Power Bundle): was £469.99 now £299.99 at GoProRead moreRead less▼For just an extra £20 on the GoPro site, the Extended Power Bundle is the best value Hero 13 Black deal so far for Black Friday. In addition to the standard bundle above, you get a dual battery charger, two additional batteries, memory card, and case. GoPro values this bundle at £520.
View DealGoPro Hero 13 Black + Accessories Bundle: was £449.99 now £317 at AmazonRead moreRead less▼If you're new to GoPro and want the best model, then this Hero 13 Black + Accessories Bundle for £317 is another top pick. Last week, this bundle dropped to just £245, which was an unbelievable deal. However, the current price is still good today, for a bundle that GoPro values at £500 and includes two batteries, memory card, case, and 'The Handler' grip. Even if you have a prior model, the accessories bundle is probably best because you can't use your old batteries in a Hero 13 Black.
Price check: £329 at GoPro / £349 at Currys
View DealGoPro Hero 12 Black: was £349.99 now £249 at AmazonRead moreRead less▼The GoPro Hero 12 Black can be found for a little less than the Hero 13 Black, but the price difference is negligible, and as such, it's hard to recommend the older model. In case you want to know the difference, I've pitted the two cameras against each other in a Hero 13 Black vs Hero 12 Black article; the cameras share the same 8:7 sensor, 5.3K video with 10-bit log capture and timecoded footage, incredible image stabilization, plus useful dual-channel audio tools.
Price check: £249.99 at GoPro
View DealGoPro Hero (2024): was £199.99 now £169 at AmazonRead moreRead less▼Back to its lowest price, the budget Hero (2024) can shoot in 4K video and has 12MP for taking photos, as well as featuring a touchscreen for easy navigation. In our Hero (2024) review, we felt that GoPro made too many sacrifices in pursuing simplicity and value, but the Hero (2024) is a solid action camera nonetheless, now with £30 off. Note there's now a pricier 'Lit Hero' which is much the same camera but with built-in LEDs to illuminate your subjects
View DealMore Black Friday deals in the US
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
- Apple: iPads, AirPods & MacBooks from $119
- Best Buy: $1,000 off TVs, laptops & headphones
- Dell: laptop deals from $249.99
- Home Depot: 40% off appliances, furniture, grills & tools
- Lenovo: 45% off laptops & tablets
- Lowe's: up to 30% off appliances, holiday decor & tools
- Samsung: up to $2,000 off appliances, TVs & phones
- Target: 40% off Christmas decor, clothing & furniture
- T-Mobile: up to $1,100 off latest iPhone 17
- Walmart: furniture, cheap TVs & vacs from $69
- Wayfair: 54% off Christmas, furniture & decor
More Black Friday deals in the UK
- Amazon: up to 66% off tech & essentials
- AO: up to £500 off Dyson, Bosch & Hisense
- Argos: up to 50% off appliances, tech & toys
- Boots: save on 1,000s of beauty products
- Currys: deals on Ninja, Shark & Lenovo
- Dell: laptops from £279
- Dyson: up to £550 off vacuums
- EE: Switch 2 bundles from £20/month
- John Lewis: up to 50% off tech & fashion
- Lego: sets & accessories from £2.99
- Samsung: deals on appliances & phones
- Very: up to 40% off tech, toys & fashion
GoPro Max 2
SG$700 SG$634.01View DealSee all prices
GoPro Max SG$625View DealSee all prices
GoPro HERO13 Black SG$590 SG$428.57View DealSee all prices
GoPro HERO (2024) SG$284.80View DealSee all pricesWe check over 250 million products every day for the best prices
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Timothy ColemanSocial Links NavigationCameras editorTim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.
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