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There's even savings on the new iPhone 17 and latest Apple Watch 11
Deals By Max Delaney published 28 November 2025When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.
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While early deals have been trickling out since the start of November – including Amazon's two-week sale – Black Friday is officially here! And with it come some incredibly inviting discounts.
Running from November 28 through Cyber Monday on December 1, Black Friday – and the entire Cyber Weekend – marks the best time of year to shop for those big-ticket items you don't want to buy at full price. Of course, this includes TVs, phones and coffee machines, but it is also one of the few occasions to spoil yourself with a new iPad, MacBook or iPhone.
- Want to save more on Apple products? Check out the latest Apple promo codes.
So, whether a new pair of Airpods is one of your top Christmas gift ideas or you're a student looking to upgrade your study, you can save massively this Black Friday. And, if that's not exciting enough, we've even found deals on the all-new iPhone 17 family and new Apple Watch SE 3.
This guide takes care of all the heavy lifting – comparing retailers and pricing histories to bring you only the best Apple deals. All you need to do is scroll down and choose your favourites.
Black Friday Apple sales: Top retailers
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- Kogan: new and refurbished Apple devices, with extra savings for members
- Mwave: save on MacBooks, iMacs and more
- The Good Guys: shop Apple products online
- Optus | 30% off SIM plans, 50% off the iPhone 16e and more
- Vodafone: discounted mobile plans, doubled data and discounted iPhones
Best Apple Black Friday 2025 deals in Australia
Apple iPhone deals
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- The Good Guys: shop Apple products online
- Optus | 30% off SIM plans, 50% off the iPhone 16e and more
- Vodafone: pick up an iPhone outright or on a great plan
Save 16% (AU$400)Apple iPhone 16 Pro Max: was AU$2,499 now AU$2,099 at JB Hi-FiWe called this machine "a beautiful, intelligent beast" in our 4.5-star iPhone 16 Pro Max review, loving its massive screen, camera control button and fantastic performance. It has been superseded by the 17 Pro Max, but it's still more smartphone than most users will know what to do with. And this deal makes it AU$500 cheaper than its successor.
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Save 11% (AU$150)Apple iPhone 16 Plus (128GB): was AU$1,399 now AU$1,249 at KoganIf you want a big-screen iPhone, the data to match and to avoid paying for power that you don't really need from the iPhone 17 Pro Max, this is the deal for you as there is not iPhone 17 Plus. Impressively affordable at launch, as stated in our iPhone 16 Plus review, it's an even better pick up. Kogan First members get an extra AU$10 off.
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Save 9% (AU$100)Apple iPhone 15: was AU$1,099 now AU$999 at KoganWe'd love to see a bigger saving, but the iPhone 15 is still an excellent handset in 2025. In fact, we think it's the best budget-friendly iPhone to buy if camera quality is important to you. Kogan First members can get an extra AU$20 off.
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Save 10% (AU$100)Apple iPhone 16e: was AU$999 now AU$899 at JB Hi-FiIf you’re looking to upgrade your older iPhone model without spending big on an iPhone 17, the iPhone 16e is an excellent choice, especially with this discount. We think it’s the better option over the a discounted iPhone 15. Despite its solo camera, it offers incredible battery life and modern features like Apple Intelligence and the Action button.
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Save AU$504 on plan fees when you pair an iPhone 17 Pro, iPhone 17 or iPhone Air with an eligible 36-month contract
Offering double data and discounted prices on its phone plans, you can save even more by pairing your new iPhone 17 or iPhone Air with a Vodafone plan. While you won't save on the devices themselves, AU$14 p/m off your chosen plan over 36 months results in a AU$504 saving. Plus, considering the iPhone 17 Pro Max's price, a long contract (and smaller repayments) will be attractive to many.
View DealSave AU$754 on plan fees when you pair the iPhone 16e with an eligible 36-month contract
Combing a AU$250 discount on the RRP of the iPhone 16e itself with the plan deal above, you can save a whopping AU$754 all up. This is thanks to a Black Friday deal that cuts AU$14 p/m off plan fees over 36 months – adding up to AU$504.
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Get the iPhone 16e at half price when connected an eligible plan over 24 or 36 months – just AU$499
The iPhone 16e is the best budget iPhone that you can buy and that's at its regular AU$999 price tag – so snagging it at 50% off is one helluva deal. You'll have to pair it with an Optus SIM over 24 or 36 months, but considering you can get 50GB for just AU$38.50 p/m (or 200GB for AU$45.50 p/m) on the first 12 months for Black Friday, that hardly diminishes this deal.
View DealApple iPad deals
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- The Good Guys: shop Apple products online
Save 19% (AU$112)Apple iPad (A16; 2025): was AU$599 now AU$487 at AmazonAs one of our top Apple devices to watch before Black Friday, this excellent iPad can cover both casual and high-powered tasks at this price. Its improved A16 chip offers fast performance and its 11-inch display is plenty big enough for entertainment and work. However, it does not offer Apple Intelligence functionality. Only available in the blue colourway.
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Save 22% (AU$202)Apple iPad mini (A17 Pro): was AU$899 now AU$697 at AmazonNeed something with a little more power? Maybe you just want a smaller device. 2024's iPad mini offers both. Its A17 Pro chip provides enough power to handle Apple Intelligence, all within a compact 8.3-inch device. Plus, at this price, it's only AU$100 more expensive than the retail price of the model above. The biggest complaint in our iPad mini (2024) review was its price, and this deal more than takes care of that.
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Save 19% (AU$252)Apple iPad Air (13-inch; M3; 128GB): was AU$1,349 now AU$1,097 at AmazonLooking for a laptop replacement or just a tablet that can actually handle all the work you can throw at it? From 4K editing to high-powered gaming, the M3-powered iPad Air can take it on – now AU$252 off. We loved its power, display and battery life in our 11-inch iPad Air with M3 review.
View DealApple Mac deals
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- Mwave: save on MacBooks, iMacs and more
- The Good Guys: shop Apple products online
Save 18% (AU$300)Apple MacBook Air (13-inch; M4, 16GB): was AU$1,699 now AU$1,399 at JB Hi-FiIn our MacBook Air (M4) review, we said it was "the best ultraportable" with a new price that makes it "even more appealing". Its M4 chip delivers top-notch performance, and it features the same (excellent) design and all-day battery life as the previous model. We don't tend to see much in the way of Apple discounts, so this 18% off the latest model is a great deal.
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Save 8% (AU$102)Apple MacBook Air (13.6-inch, M2, 16GB): was AU$1,299 now AU$1,197 at AmazonWe'd hazard that the extra power found in the M4 model above is worth the extra cost, even if you won't actually notice the difference. But why pay for something you don't need? A great option for students (and frankly anyone) it offers speedy performance that will easily handle most tasks.
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Save 7% (AU$72)Apple Mac mini (M4): was AU$999 now AU$927 at AmazonIt's a small discount, but if you've been waiting to snag Apple's tiny PC, this might be the best it gets. Calling it smaller, faster, better" in our Apple M4 Mac mini review, our tester loved the power and value provided by its tiny build. That said, a AU$72 discount isn't anything to sneeze at.
View DealApple Watch deals
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- The Good Guys: shop Apple products online
Save 11% (AU$42)Apple Watch SE 3: was AU$399 now AU$357 at AmazonWe called it "the best Apple Watch for most people" in our Apple Watch SE 3 review, applauding its speedy performance and classically-modern looks. Sitting comfortably within our guide to the best Apple Watch, it matches the Series 11 and Ultra 3 in speed, has a solid battery life and compact design without feeling like a budget offering.
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Save 8% (AU$52)Apple Watch 11: was AU$679 now AU$627 at AmazonOur tester was so happy writing our Apple Watch Series 11 review, they were almost relieved to have "a mainline Apple Watch that can go the distance". We loved its bigger battery, more durable display and new watchOS 26 that adds handy health features like Sleep Score.
View DealApple AirPods deals
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- The Good Guys: shop Apple products online
Save 19% (AU$41)Apple AirPods 4: was AU$219 now AU$178 at AmazonWhile they dropped to just AU$166 in July, this deal is cheaper than what we saw during the most recent Prime Day sale. They offer excellent spatial audio and dynamic head tracking to go with their stellar sound. Incredibly comfortable, they're exactly what any iPhone user is after.
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Save 14% (AU$41)Apple AirPods 4 (ANC): was AU$299 now AU$258 at AmazonWant the comfort of the regularly-shaped AirPods, but the noice-cancelling of the more in-ear AirPods Pro model? While its ANC might not be as good, we said it was "remarkably close" to the AirPods Pro 2 in our Apple AirPods 4 with Active Noise Cancellation review. In fact, we think they're "the best open-ear buds for iPhone".
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Save 22% (AU$221)Apple AirPods Max: was AU$999 now AU$778 at AmazonOur tester called them "the perfect headphones for Apple devotees" in our Apple AirPods Max review. More than a year on, nothing has changed. They offer unbelievable audio, a fantastically smooth user experience and great noise cancelling. They're still more expensive than competitors like the Sony WH-1000XM6, but there are some cool extra features for iOS.
View DealMore Apple tech
- Amazon: small savings on most Apple products and up to AU$800 in trade-in
- Apple: get a gift card worth up to AU$400 on eligible purchases
- JB Hi-Fi: all Apple products, and up to AU$1,125 in trade-in value
- Kogan: new and refurbished Apple devices, with extra savings for members
- The Good Guys: shop Apple products online
Save 5% (AU$11)Apple TV 4K: was AU$219 now AU$208 at AmazonA 5% discount isn't usually one we'd sing about, but this is about the best we expect to see on the Apple TV 4K. It's easily the best streaming device on the market. While it's small, it offers HDR10+ and the company’s A15 Bionic chip for snappy menu navigation and game-play in Apple Arcade.
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Save 16% (AU$27.05)Apple AirTag (four pack): was AU$165 now AU$137.95 at AmazonIn today’s mile-a-minute world, it can be easy to lose track of the small things – and I mean that literally. Apple’s AirTags are a great way to keep tabs on the whereabouts of your keys, wallet or suitcase. If you've just got one item (like a suitcase) to track, the singular pack is also down from AU$49 to just AU$40.
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Save 16% (AU$22)Apple Pencil: was AU$139 now AU$117 at AmazonTaking advantage of the M3 iPad Air or iPad mini deals above, or holding out for something better? Whatever the case, you'll want to pair it with this Apple Pencil. It opens up a world of possibilities – from easy sketching and art, to note taking and just easier scrolling depending on your position. While Android tablets tablets often include a stylus, that's not the case here, but we think it's a worthy purchase at this price.
View DealLIVE: Latest Updates
Refresh Get notified of updatesApple Black Friday deals are officially here!
It's finally November 28 and that means Black Friday is finally officially here! While we've been covering the best Black Friday deals for what seems like the entire month, we had been hoping that Black Friday proper would provide the biggest discounts.
Thankfully, that's proving to be case. We're already seeing even better deals on already-reduced iPads, Macbook, Apple Watches and iPhones, as well as decent savings on the latest products like the iPhone 17 and Apple Watch SE 3. Even Apple is getting in on the action by offering gift cards worth up to AU$400 on eligible purchases.
However, if you're not just looking for new Apple tech, we're covering the best deals you can find across Black Friday.
- Best Amazon Black Friday deals
- Best Black Friday phones deals
- Best Black Friday TV deals
- Best Black Friday Apple deals
- Best Black Friday laptop deals
- Best Black Friday coffee machine deals
- Best Black Friday Dyson deals
- Best Black Friday Nintendo Switch deals
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