"Can smell the prices of quarter zips sky rocketing rn"
By Laura Molloy 28th November 2025
Central Cee. CREDIT: PRESS
Central Cee has shared a new single, ‘Booga’. Check it out now.
- READ MORE: Central Cee – ‘Can’t Rush Greatness’ review: the face of UK rap gets deep
The new music follows the West London rapper sharing his long-awaited debut album ‘Can’t Rush Greatness‘ back in January.
AdvertisementReleased yesterday (November 28), ‘Booga’ sees him close out 2025 rapping over a gritty beat produced by Roddy Beats, Arthur Bean, Young Chencs and Smokey Jam. “Where the demand is, I’m gonna supply,” he says. “I watched Slumdog Millionaire and relate to the kid from Mumbai.”
It comes alongside a Don.Prod directed video, which includes cameos from Skepta and Finessekid. Check it out below.
Elsewhere in the Central Cee universe, the rapper seems to be embracing the ‘Quarter-Zip And Matcha’ movement that has been going viral in recent weeks.
Per Newsweek, the trend has exploded among Gen-Z, who are “reclaiming” quarter zip sweaters, stereotypically mostly worn by finance professionals.
RecommendedCench recently shared a TikTok of himself donning one of these jumpers while sipping a matcha latte, prompting one fan to write: “can smell the prices of quarter zips sky rocketing rn”
@centralcee♬ original sound – ethan10sinclair
In January, NME gave the rapper’s debut album a four-star review and described it as seeing him take a “deeper” approach to songwriting.
“Central Cee could easily remain hidden behind his signature mystique, but instead tells the story of a boy turned man all while on the world’s stage,” it read. “No smoke and mirrors, the album is authentically Cench every step of the way.”
AdvertisementIn other news, earlier this year, Cench joined Drake on stage at Wireless Festival, when the Canadian rapper became the first artist to headline the festival for three nights with three different setlists.
Central Cee also took home Best Male Act for a record third time at this year’s MOBOs. It was his seventh win at the ceremony, tying him with Stormzy and making them both the most decorated rappers in its history.