I’ve seen hundreds of Amazon Black Friday deals – these are the only ones worth buying

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I’ve seen hundreds of Amazon Black Friday deals – these are the only ones worth buying

From Ninja air fryers to the Echo Dot and must-have skincare, we’re rounding up the best of this year’s sale

Molly GreevesConsumer writerFriday 28 November 2025 15:39 GMTopen image in galleryThe sale is in full swing with deals on Amazon devices, Dyson vacuums and more (Amazon/The Independent)

Amazon’s Black Friday sale has well and truly arrived, and I'm giddy with the number of top brands – such as Ninja, PlayStation and ghd (to name a few) – that are getting involved. At a glance, it can be overwhelming wading your way through the myriad deals, but this round-up will be your streamlined guide, free from false discounts and untrustworthy sellers. Trust me, I’ve years of experience covering Amazon's sales, and I've cracked the system when it comes to finding the best deals on anything from beauty products and home essentials to air fryers, mattresses and brand-new laptops.

If I were you, I'd always start your Black Friday deals hunt by becoming an Amazon Prime member. New users can kick things off with a free 30-day trial, which will give you access to unlimited same-day delivery on eligible orders over £20, plus fast one-day delivery UK-wide. Oh, and let's not forget the exclusive discounts Prime members will also enjoy access to.

The IndyBest team and I will be here for the full length of the sale to help you track down the most lucrative reductions – hot off the press. Whatever you’re searching for, Amazon will probably stock it and, from what I've seen so far, its offers are undercutting plenty of big retailers (ahem, Oura rings).

Scroll on for my whittled-down selection of wow-worthy deals and get browsing. Happy Black Friday, one and all.

Follow live: Latest offers and news in our Black Friday 2025 live blog

Best Amazon Black Friday 2025 deals:

• Kindle paperwhite: Was £169.99, now £134.99, Amazon.co.uk
• Oura ring 4: Was £349, now £249, Amazon.co.uk
• Beats studio pro headphones: Was £349, now £99, Amazon.co.uk
• Echo Dot, 5th generation: Was £54, now £29.99, Amazon.co.uk
• Ninja slushi: Was £349.99, now £224, Amazon.co.uk
• Dreamegg sunrise alarm clock: Was £109.99, now £59.99, Amazon.co.uk
• Calvin Klein 3 pack boxer trunks: Was £42, now £24.63, Amazon.co.uk

Kindle paperwhite: Was £159.99, now £134.99, Amazon.co.uk

open image in gallery(Amazon)

Amazon’s flagship ereader, the Kindle paperwhite, wasn't just dubbed the best Kindle by our tech experts, but it also took the top spot in our guide to the best ereaders. In his review, The Independent’s tech critic David Phelan praised the Kindle paperwhite for being “really exceptional”. A big upgrade on the original ereaders for only a modest price increase, he describes the paperwhite as “elegant, with the screen flush to the frame (the basic Kindle display is recessed behind the frame)”.

This price is ever-so-slightly beaten by Very (was £159, now £123, Very.co.uk), so if you want to save an extra quid, head on over there.

Buy now

Ninja creami swirl ice cream maker: Was £349.99, now £273, Amazon.co.uk

open image in galleryIt took a few minutes to get used to the swirl function, but was a lot of fun (Mollie Davies/The Independent)

Here’s a fun one: the Ninja creami ice cream maker is currently at its lowest ever price on Amazon. Allowing you to make sorbets, soft serve, milkshakes and frozen yoghurt, this is an “impressive machine”, said tester Mollie Davies. “If you have the cash to spend, you’re unlikely to find a better-looking, harder-working or more fun ice cream maker than the Ninja swirl,” she said.

Buy now

Maybelline lash sensational sky high mascara: Was £12.99, now £6.59, Amazon.co.uk

open image in gallery(Amazon)

The viral Maybelline lash senstational sky high mascara is nearly half off at Amazon, which is the cheapest you’ll find it for right now. Already affordable, assistant IndyBest editor Sarah Jones praised the formula in her Maybelline sky high review for its ability to “lengthen even the most stubborn of lashes and provide instant volume”.

Buy now

Oura ring 4: Was £349, now £249, Amazon.co.uk

open image in gallery(Oura)

This coveted wellness wearable is rarely on offer but you can currently save a whopping £100 on the device at Amazon. In his review of the Oura ring 4, senior tech critic Alex Lee said the main benefit, compared with buying the gen 3 version, is the "improved durability, comfort and accuracy”. Alex added: “This isn’t a generational upgrade over the Oura ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery.”

Buy now

Fire TV Stick 4K Select: Was £49.99, now £19.99, Amazon.co.uk

open image in gallery(Amazon)

Amazon announced a series of updates to its entertainment line-up last month – including the unveiling of the new Fire TV Stick select. Already affordable, it’s just been given its first price cut for Black Friday. “The new entry-point for cheap 4K streaming, the Fire TV Stick 4K Select offers enough performance and specs to get the best picture quality from all the major streaming services without the premium price tag,” our senior tech critic said. Other retailers (including Very and Argos) have price-matched this, so you’ve got options.

Buy now

Dyson V8 advanced cordless stick vacuum cleaner: Was £329.99, now £198, Amazon.co.uk

open image in gallery(Dyson)

Reduced by 40 per cent, this is one of the best deals I’ve seen on a Dyson vacuum. While the IndyBest team hasn’t reviewed the V8 advanced, our expert tester was full of praise for the similar V8 absolute model. In her review of the best Dyson vacuums, she said it has "all Dyson’s distinctive style and hi-tech features for significantly less cash than the brand’s more recent vacuums”, and the advanced model is now even cheaper.

Buy now

Ring battery video doorbell: Was £99,99, now £39.99, Amazon.co.uk

open image in gallery(Amazon)

Soon after the announcement of a new home security device, Amazon has discounted the 2024 Ring battery video doorbell. The design was dubbed the best budget buy by IndyBest tech reviewer Alistair Charlton, in his review of the best video doorbells. Noting that it “records at 1440p, which is a resolution slightly above Full HD, and has colour night vision”, he added that “it also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time”. Again, Very is beating Amazon’s price on this product, but only by 99p (was £99, now £39, Very.co.uk).

Buy now

Echo Dot, 5th generation: Was £54, now £29.99, Amazon.co.uk

open image in gallery(Amazon)

Choosing between the various Echo smart speaker generations is tricky, but this deal could make the decision easier for you. Amazon has slashed its price on the latest speaker by 45 per cent – matching its Prime Day offer. “The Amazon Echo Dot is the baby in the Amazon Echo range”, senior tech critic Alex Lee explained in his review. “But don’t be deceived by its diminutive, spherical and slightly squat size – this speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts.” Very is right on Amazon’s tail yet again, but only for 4p cheaper (was £54.99, now £29.95, Very.co.uk).

Buy now

This Works deep sleep pillow spray: Was £25, now £14.99, Amazon.co.uk

open image in gallery(This Works)

If you struggle with your sleep, chances are you need to give your pre-bedtime routine a bit of TLC – and This Works’ deep sleep pillow spray is the best way to do that. Our beauty writer Lucy has used the product for more than 10 years, and it's the ultimate hack to de-stress after a taxing day. “It's scented with relaxing camomile, lavender and vetivert, and you'd be forgiven for thinking you were in a spa after spritzing”. Even better, it's reduced by 40 per cent for Black Friday.

Buy now

Calvin Klein 3 pack boxer trunks: Was £42, now £24.63, Amazon.co.uk

open image in gallery(Calvin Klein)

Fashion expert Lauren Cunningham dubbed Calvin Klein one of the best lingerie brands, and its men's underwear is worthy of the same credit. CK boxers are likely atop several of your loved ones' Christmas wishlists, but they don't come cheap, so now’s a good chance to snap up this stocking filler.

Buy now

Beats studio pro headphones: Was £349, now £99, Amazon.co.uk

open image in gallery(Beats)

If you’re looking for “very good” noise cancellation, senior tech critic Alex Lee rated these headphones highly. In his review of the Beats studio pro, Alex said: “It killed most of the low-frequency sounds in the environment, from passing trains to the typing on a keyboard.” He praised the sound quality, too, calling it “crisp and detailed”. Now, you can buy them for £99.

Buy now

Ninja slushi: Was £349.99, now £224, Amazon.co.uk

open image in gallery(Amazon)

If you want to pull out all the stops for your guests during the festive season, the Ninja slushi is sure to go down well. The frozen drinks maker can create slushies, frozen cocktails, frappés, milkshakes and frozen juice, with “impressive” results, according to our reviewer. “ The machine made a perfect Coca-Cola slushie. You have to mix it a little when it comes out of the machine, but it tasted incredible, particularly on a hot day,” they said in our Ninja slushi review.

It’s dropped to its lowest ever price on Amazon, but if you miss out, it’s being sold for the same price at John Lewis.

Buy now

Dreamegg sunrise alarm clock: Was £109.99, now £59.99, Amazon.co.uk

open image in galleryAlthough the display was not as luxe as others, my budget pick woke me up consistently with light (Dreamegg)

If you’re constantly hitting snooze on your phone alarm, a sunrise alarm clock is a gentle way to awake up, especially during dark winter mornings. If you want to try one for yourself, our best value sunrise alarm clock is now even cheaper, with a 45 per cent reduction that brings the price down to £60. “Its 30-minute dawn sequence from warm amber to clean daylight worked for me consistently enough that I could use it as my sole alarm after a few nights,” said tester Caroline Preece.

Buy now

Elemis pro-collagen cleansing balm: Was £52, now £33.14, Amazon.co.uk

open image in galleryElemis pro-collagen cleansing balm (Elemis)

This cleansing balm is a cult-favourite among skincare fans, makeup artists and celebrities. The balm is formulated with nine nourishing essential oils that look after your skin while removing makeup and impurities. Upon application, the balm turns into an oil, which works well to remove stubborn mascara and transfer-proof lip stains. With a few drops of water, it then transforms into a milk while supporting skin hydration and strengthening skin barrier.

Beauty expert Louise Whitbread has been using this cleansing balm for years. In her Elemis cleansing balm review, she described the formula as a “spa in a jar”. She added: “This cleansing balm lasts ages, so you definitely get your money’s worth.” Now, shoppers can save 30 per cent on the formula at Amazon.

Buy now

Ninja crispi 4-in-1 portable glass air fryer: Was £149.99, now £117, Amazon.co.uk

open image in galleryNinja crispi portable air fryer (Ninja)

The iconic Ninja crispi air fryer currently has over £30 off at Amazon, but we’ll be watching to see if the price goes down even more for Black Friday. Our tester, Alex Lee, rated it highly in his Ninja crispi review, saying: “Chips emerge perfectly golden and crisp, chicken stays juicy while developing beautiful colour, and the re-crisp mode breathes remarkable new life into day-old pizza.”

Buy now

La Roche-Posay mela B3 serum: Was £48, now £33.60, Amazon.co.uk

open image in gallery(La Roche-Posay)

This La Roche-Posay serum, which IndyBest tester Olivia Petter named one of the best hyperpigmentation products, is on sale at Amazon right now. Made with niacinamide, salicylic acid, hyaluronic acid and the hyperpigmentation-fighting ingredient melasyl, it’s designed to minimise the appearance of dark spots. “The product is smoothing, hydrating and exfoliating after just a few drops,” said Olivia. “It’s suitable for all skin types, too, so there should be no issues regarding dryness or sensitivity.”

Buy now

Soundcore by Anker Q30 hybrid active noise-cancelling headphones: Was £79.99, now £40.84, Amazon.co.uk

open image in gallerySoundcore by Anker noise-cancelling headphones (Anker)

If you’re looking for a new pair of noise-cancelling headphones, these ones now come with a 46 per cent discount. Plus, all four colours – black, blue, pink and white – are on offer. Although IndyBest’s team of testers haven’t reviewed this specific model, Anker is a trusted brand in the headphones space.

Buy now

Soundcore motion x600 Bluetooth speaker: Was £199.99, now £99.69, Amazon.co.uk

open image in gallerySoundcore motion x600 bluetooth speaker (Soundcore)

This top-rated Bluetooth speaker has dropped to £100 – its lowest ever price. IndyBest reviewer Tamara Hinson praised the speaker’s easy-to-use app. In her review, Tamara said the app can be used to “tweak the speaker’s EQ (equalisation), adjusting elements such as bass and treble”.

Buy now

Oral-B iO3 matte black ultimate clean electric toothbrush: Was £160, now £49.99, Amazon.co.uk

open image in galleryOral-B iO3 electric toothbrush (Oral-B)

This Oral-B electric toothbrush is currently £110 off at Amazon. This model comes with a pressure sensor, enabling you to protect your gums from damage. As often happens with electric toothbrushes, the price of this product often fluctuates, so we’ll be watching for a lower price throughout Amazon’s Black Friday sale.

Buy now

Eufy X10 pro omni robot vacuum cleaner: Was £699, now £499, Amazon.co.uk

open image in gallery(Eufy)

This model came out on top in our guide to the best robot vacuum cleaners, and you can now save £200 on the appliance at Amazon. Not only will this two-in-one machine hoover your home without you having to lift a finger, it’ll also empty its own bin bag and clean its own mop. In his full review of the X10 pro omni, senior tech critic Alex Lee called the device “a marvellous machine”, saying it “excels at mopping" and boasts a "generous water tank that requires infrequent refills".

Buy now

Shark stratos pet pro cordless vacuum: Was £479, now £241.41, Amazon.co.uk

open image in gallery(Shark)

Constantly cleaning up pet hair? This could be the deal for you. Crowned the best cordless vacuum cleaner for pet hair in our review, this model is now on sale at Amazon, where you’ll save a massive £240. After putting this vacuum to the test, appliances expert Joanne Lewsley said it’s a game changer for tackling pet hair and odours.

Buy now

Shark corded upright vacuum cleaner: Was £199.99, now £116, Amazon.co.uk

open image in gallery(Shark)

Corded vacuum cleaners aren’t always as convenient as their cordless counterparts, but if you want a really deep clean every time, a corded model is likely the right option for you. This one from Shark is at its lowest ever price at Amazon. With the appliance's ‘lift away’ design giving you a more portable option, too, you should be able to tackle different areas around your home with ease.

Buy now

Shark cryoglow under-eye cooling and LED anti-ageing and blemish repair mask: Was £299, now £249, Amazon.co.uk

open image in gallery(Amazon)

If you're on the hunt for Black Friday LED face mask deals, Amazon has nearly £50 off one of Shark’s latest innovations. In her review of the Shark cryoglow mask, senior shopping writer Daisy Lester said it made a "noticeable difference" to her skin texture and complexion. So if you're looking to give you skin a boost, this could be the device to go for.

Buy now

Philips Lumea 8000 series IPL hair removal device: Was £509.99, now £270, Amazon.co.uk

open image in gallery(Philips)

An IPL machine can help with longer-lasting hair removal, and this device has seen a massive price cut at Amazon. It comes with four attachments to tackle hair across the body and face, with the brand stating you're likely to see results after just a few treatments. Although we haven't tested the 8000 series, Beauty editor Lucy Partington was impressed when she tested Philip's newer 9900 model, so you know this is a brand you can trust.

Buy now

eufy L60 robot vacuum cleaner: Was £249.99, now £149.99, Amazon.co.uk

open image in gallery(Eufy)

Eufy is a market leader when it comes to robot vacuums, so this 40 per cent saving on its L60 model is not to be ignored. Suitable for carpets and hard floors, the robot vacuum cleaner maps out surface areas and can climb heights of up to 20mm. It promises to tackle dust, debris and pet hair with ease. You can download the eufy app to set up voice control too.

Buy now

Phillips Hue lightbulb starter kit: Was £134.99, now £79.99, Amazon.co.uk

open image in gallery(The Independent)

The Philips hue lights transform a home with smart controls and 16 million colours, including warm to cool white light. You can create the perfect ambiance and control lighting in every room with Alexa, Google Assistant and Apple HomeKit devices. Plus, you can set timers, use voice commands and wind down or wake up. Our wellness editor, Emilie Lavinia, says: “I have the Hue lights installed at home and they’re perfect for improving rest and recovery with mood lighting that supports your circadian rhythm.” Save more than 40 per cent in the sale right now.

Buy now

When do Black Friday sales end?

Most brands and retailers, including tech heavyweights like Currys, John Lewis and Very continue their Black Friday throughout the weekend and the following Monday, and Amazon is no exception. Its Black Friday week kicked off on 2 November and will end on 1 December.

Should I wait for Cyber Monday?

While once its own tech-centred shopping event, Cyber Monday has since evolved into part of the Black Friday weekend. New deals can appear on Cyber Monday, but the best approach is to snap up a great price on a product you’ve had your eye on as soon as you see it. Once popular appliances sell out over the Black Friday weekend, they’re usually gone for good.

Why you can trust us to find the best Amazon deals on Black Friday

At IndyBest, we’ve been covering Black Friday for years, so we have plenty of experience in finding the best bargains. We only recommend deals on products we’ve either tried and tested or that come from brands we trust. Plus, we make sure to check Amazon deals against price-tracking tools, so we can tell you if you’re making a genuine saving compared with buying outside of the Black Friday sales.

How to stay safe shopping online on Amazon

With the mountain of deals available on Amazon (and other retailers), it’s important to make sure you’re getting the right product at the best price. The most important thing to know when shopping on Amazon is to steer clear of budget, obscure companies and instead stick to trusted brands. In our guides, we only feature products we’ve tested ourselves or those from brands we know and trust. Similarly, it’s best to stick to products that are shipped and sold by Amazon. Items sold directly are more likely to arrive by the stated time. Avoid fake discounts by using price comparison tools, such as Camel Camel Camel. But you can rest assured that the IndyBest team tracks prices year-round, so we always ensure that we’re featuring the best possible prices.

Want even more bargains? Head over to our main guide to the best Black Friday deals

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