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It's the best time of the year to grab an Apple bargain
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Black Friday is hands down one of the best times to go shopping for Apple products. It's in the slew of Black Friday deals that you'll find the biggest discounts on MacBooks, iPads, iPhones, AirPods, and Apple Watch models, all year.
• Shop more Black Friday deals over at Amazon
Black Friday Apple deals – US quick links
- Amazon: AirPods, iPads & MacBooks from $170
- Apple: trade-in credits on new devices
- Best Buy: iPad deals from $229.99
- Verizon: Get an Apple iPhone 17 Pro Max for free with a contract
- Walmart: $200 off Watch, AirPods & iPads
Not in the US? Check out these UK Black Friday Apple deal quick links
- Amazon: the best prices on Apple devices
- Argos: AirPods, MacBooks, iPhone & more
- Very: discounts on AirPods & MacBook Pro
- Currys: fast shipping & price matching
- John Lewis: AirTags, iPads & MacBooks
Deals curated by Roland Roland Moore-ColyerManaging EditorOnce I was a fan of Android and Windows devices, but over the recent years I've dived into the Apple ecosystem and haven't looked back. And as Managing Editor of both Mobile Computing and Deals at TechRadar, I'm well-positioned to tell you what Apple tech is best and what discounts you should be looking for. In short, you can't go wrong with any of the deals below. But if you need any help in choosing what to buy, feel free to contact me or my Deals team.
My top picks as an Apple fan
Save US$36.01Apple AirTags (four-pack): was US$99 now US$62.99 at AmazonRead moreRead less▼If you're partial to losing multiple important things at any one time (and let's face it, who isn't?), Amazon has also seen fit to discount the Apple AirTags four-pack in the US.
View Deal
Apple AirPods Pro 3: was US$249 now US$219.99 at AmazonRead moreRead less▼No, it's not a massive discount, but it's the first real one we've had, and it's a decent one, taking 12% off the usual price of Apple's newest and most advanced ANC earbuds. The main difference between the Pro 3 and Pro 2 is the addition of heart rate sensing and Live Translation using Apple Intelligence, and the ANC is vastly improved, as our audio editor covered at length in her AirPods Pro 3 review – which is no small statement given that the ANC in the AirPods Pro 2 was already excellent.
View Deal
Apple Watch Series 11 (GPS) 46mm: was US$429 now US$369 at AmazonRead moreRead less▼The same $50 discount applies to the larger 46mm model in both GPS-only and GPS & Cellular variations. The screen really pops with the larger model, so you can whiz through the smart stack, get more from Apple Maps, and set watch faces that come alive such as Apple's AI-powered photo selection.
46mm GPS & Cellular model: was $529 now $469
View Deal
Apple iPad mini 8.3-inch (A17 Pro, 2024): was US$499 now US$399 at AmazonRead moreRead less▼If you're after a smaller iPad, Amazon's Black Friday sale has knocked a huge $100 off the price of the A17 Pro-powered iPad mini. We did see this tablet drop to $379 during Prime Day, but $399 is still an exceptional deal price. You can choose from all four colorways, and similar discounts are available on the 256GB and 512GB variants. In our Apple iPad mini A17 Pro (2024) review, we praised the new tablet's "pocket-friendly design" and "ability to support Apple Intelligence."
View Deal
Apple MacBook Air (13-inch, M4): was US$999 now US$749 at AmazonRead moreRead less▼Display - 13-inchProcessor - Apple M4RAM - 16GBStorage - 256GB
With a powerful M4 chip, this MacBook Air can handle just about any task you throw at it, while its excellent display, comfortable keyboard, and impressive battery life round it out. Right now it's on sale for $749, saving you 25% ($250). This is my favorite model because it gives you a little bit of everything: great performance, awesome portability, a fantastic display, and an affordable price tag.
Read our full 13-inch MacBook Air (M4) review.
View DealBlack Friday iPad deals
Apple iPad 11-inch (A16, 2025): was US$349 now US$274 at AmazonRead moreRead less▼Apple's latest base iPad is on sale for a record-low $274 at Amazon. The most significant upgrade for this model versus the previous generation is the newer A16 chip for faster performance, but you'll also get double the storage as standard (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front and back cameras, which make this iPad the best iPad for casual streamers and scrollers. If Amazon's stock runs low, you can find similar deals at Best Buy.
View Deal
Apple iPad Air 11-inch (M3, 2025): was US$599 now US$449 at AmazonRead moreRead less▼Amazon has the newest iPad Air with the M3 chipset on sale for a record-low $449 right now. In addition to Apple's superfast brain, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features. Discounts are also available on the larger 13-inch model.
View Deal
Apple iPad Air 11-inch (M3, 2025) (512GB): was US$899 now US$749 at AmazonRead moreRead less▼If you like the look of the iPad Air and know that you need the highest amount of storage, then the 512GB model is absolutely worth considering this Black Friday. It's currently on sale for a record-low $749, which is actually $35 cheaper than Amazon's current deal price on the 512GB variant of the previous iPad Air. As such, there's really no reason to choose the older model.
View DealApple iPad mini 8.3-inch (A17 Pro, 2024): was US$499 now US$399 at AmazonRead moreRead less▼If you're after a smaller iPad, Amazon's Black Friday sale has knocked a huge $100 off the price of the A17 Pro-powered iPad mini. We did see this tablet drop to $379 during Prime Day, but $399 is still an exceptional deal price. You can choose from all four colorways, and similar discounts are available on the 256GB and 512GB variants. In our Apple iPad mini A17 Pro (2024) review, we praised the new tablet's "pocket-friendly design" and "ability to support Apple Intelligence."
View Deal
Apple iPad Pro 11-inch (M5, 2025): was US$999 now US$899 at AmazonRead moreRead less▼Amazon is already offering a hefty $100 off the newest iPad Pro, the iPad Pro 11-inch (2025). The main difference between this and the 2024 model is the former's M5 chipset, which, on paper, delivers faster CPU, GPU, and AI performance speeds over the M4 chipset. Will you notice that difference in reality? Probably not. So, we suggest you pick whichever model is cheaper between the 2024 and 2025 iPad Pro (see the 13-inch model above).
View DealSave US$150Apple iPad Pro 13-inch (M4, 2024): was US$1,299 now US$1,149 at AmazonRead moreRead less▼If you want one of the biggest and best iPads money can buy, Amazon has the iPad Pro 13-inch (2024) on sale for $1,149 right now. It's a mighty tablet and one that's all the more attractive with $150 off its price tag (just tick the checkbox for an extra $50 off). Incidentally, Amazon is also offering the newer M5 version for $1,199, if you'd rather pay $50 for a marginally faster chipset and the security of one extra year of software updates.
View Deal
Save £30Apple Pencil Pro: was £129 now £99 at AmazonRead moreRead less▼The Apple Pencil Pro isn’t just the flagship Apple Pencil; with support for the iPad Pro and iPad Air, it offers an ultra-low latency experience to mimic writing or drawing with a pencil or pen on paper. You can also Squeeze the Apple Pencil Pro to pull up a palette for even more customization. Amazon's current £99 price is a new record low for this particular model.
View DealBlack Friday MacBook deals
Apple MacBook Air (13-inch, M1): was US$649 now US$549 at WalmartRead moreRead less▼Display - 13-inchProcessor - Apple M1RAM - 16GBStorage - 256GB
The cheapest MacBook you can buy is the Apple MacBook Air M1, available exclusively at Walmart for just $549. Not only is this an outstanding price for a laptop that still holds up well in 2025, but it could also be the last chance to pick one up, as it's officially discontinued. Don't miss this incredible deal if you're looking for a great bang-for-your-buck MacBook.
Read our full MacBook Air M1 review.
View Deal
Apple MacBook Air (13-inch, M2): was US$799 now US$649 at Best BuyRead moreRead less▼Display - 13-inchProcessor - Apple M2RAM - 16GBStorage - 256GB
Newer M3 and M4 models are now available, but this is an unbelievable price for a 13-inch MacBook Air with an M2 chip. While it's an older model, it remains an incredibly powerful laptop for those who need a premium powerhouse for school, productivity, coding, or creative work. You also get double the RAM at 16GB (compared with, for example, a base Air M3), although the 256GB of storage feels a little paltry in 2025. Still, we rated it highly in our MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life.
View DealApple MacBook Air (13-inch, M4): was US$999 now US$749 at AmazonRead moreRead less▼Display - 13-inchProcessor - Apple M4RAM - 16GBStorage - 256GB
With a powerful M4 chip, this MacBook Air can handle just about any task you throw at it, while its excellent display, comfortable keyboard, and impressive battery life round it out. Right now it's on sale for $749, saving you 25% ($250). This is my favorite model because it gives you a little bit of everything: great performance, awesome portability, a fantastic display, and an affordable price tag.
Read our full 13-inch MacBook Air (M4) review.
View DealApple MacBook Air (15-inch, M4): was US$1,199 now US$949 at AmazonRead moreRead less▼Display - 15-inchProcessor - Apple M4RAM - 16GBStorage - 256GB
Save $250 on Apple's latest 15-inch MacBook Air (M4), bringing it down to $949 total. This configuration comes with 16GB of RAM and a 256GB SSD, which I think is the sweet spot for university students and remote workers (especially when paired with a cloud storage service). If you want some more storage space, you can double it to 512GB for an extra $200.
Read our full 15-inch MacBook Air (M4) review.
View Deal
Apple MacBook Pro (14-inch, M5): was US$1,599 now US$1,399 at AmazonRead moreRead less▼Display - 14-inchProcessor - Apple M5RAM - 16GBStorage - 512GB
Apple's latest 14-inch MacBook Pro is down to the lowest price I've ever seen it at, thanks to Black Friday. If you already have an excellent M4 MacBook, you don't have a major reason to upgrade to the M5. But, if you're still rocking an M2, or even an Intel-based MacBook, this is an excellent opportunity to get a much-needed performance boost at a very reasonable price. This configuration comes with 16GB of RAM and a 512GB SSD, but you can double the storage to 1TB for an extra $200.
Read our full 14-inch MacBook Pro (M5) review.
View Deal
Apple MacBook Pro (16-inch, M4 Pro): was US$2,499 now US$2,189 at Best BuyRead moreRead less▼Display - 16-inchProcessor - Apple M4 ProRAM - 24GBStorage - 512GB
If you want to hit the sweet spot between ultra-high performance and a reasonable price tag for a premium laptop, the M4 Pro is the way to go. It's considerably more affordable than the M4 Max, but still offers incredible computing power for all of your creative tasks. And you also get that beautiful 16-inch Liquid Retina XDR display, offering an eye-catching viewing experience for shows and story games in your downtime. Now for $310 off during Black Friday.
Read our full 16-inch MacBook Pro (M4 Pro) review.
View DealBlack Friday Apple Watch deals
Apple Watch SE 3 40mm (GPS): was US$249 now US$199 at AmazonRead moreRead less▼Record-low price: This $50 price drop takes one of the latest Apple Watch models down to its lowest price ever. This deal is the best around right now, but since it's a new product we don't know how long this saving will be available for – so it's best to take that into account. You should also note that this deal is only available for the 40mm Midnight aluminum case with Midnight sport band.
Read our full Apple Watch SE 3 review
View Deal
Apple Watch Ultra 2 (GPS & Cellular) 49mm: was US$799 now US$599 at AmazonRead moreRead less▼Record-low price: Never before has the Apple Watch Ultra 2 dropped this low in price. If you were to ask us, we'd suggest thinking about adding this to your basket soon, as we don't know whether this deal will stick around for very long.
View Deal
Apple Watch Series 11 (GPS) 42mm: was US$399 now US$339 at AmazonRead moreRead less▼Save $50 (12%) in this early Black Friday deal on the brand new Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.
42mm GPS & Cellular model: was $499 now $439
View DealApple Watch Series 11 (GPS) 46mm: was US$429 now US$369 at AmazonRead moreRead less▼The same $50 discount applies to the larger 46mm model in both GPS-only and GPS & Cellular variations. The screen really pops with the larger model, so you can whiz through the smart stack, get more from Apple Maps, and set watch faces that come alive such as Apple's AI-powered photo selection.
46mm GPS & Cellular model: was $529 now $469
View Deal
Apple Watch SE 2 (GPS) 40mm: was US$279 now US$129 at WalmartRead moreRead less▼This is outstanding value on Apple's previous budget smartwatch, and the kind of deal we love to see on Black Friday. The GPS and Cellular model, which can be added to a data plan, is also available from $279 down to just $129 at Walmart.
View Deal
Apple Watch Series 10 (GPS) 42mm: was US$399 now US$330.36 at Best BuyRead moreRead less▼The 42mm Series 10 from last year gets a $68 discount at Best Buy. Functionally, it's very similar to the Series 11, with the same large curved screen, chipset and software. It loses out on a little battery life, but the discount more than makes up for it.
Series 10 (GPS) 46mm: was $429 now $364.99
View DealBlack Friday AirPods deals
Apple AirPods Pro 3: was US$249 now US$219.99 at AmazonRead moreRead less▼No, it's not a massive discount, but it's the first real one we've had, and it's a decent one, taking 12% off the usual price of Apple's newest and most advanced ANC earbuds. The main difference between the Pro 3 and Pro 2 is the addition of heart rate sensing and Live Translation using Apple Intelligence, and the ANC is vastly improved, as our audio editor covered at length in her AirPods Pro 3 review – which is no small statement given that the ANC in the AirPods Pro 2 was already excellent.
View Deal
Apple AirPods Pro 2: was US$239 now US$139 at WalmartRead moreRead less▼This is the lowest price we've ever seen for the AirPods Pro 2, and it's an astounding value for earbuds this good. They sound superb, they have high-tier noise cancellation, they have an unlosable case, and they have the newer Live Translation and hearing aid features that also feature on AirPods Pro 3 – these are only missing the heart-rate sensors of the new model in terms of major features.
View Deal
Apple AirPods 4: was US$129 now US$69 at AmazonRead moreRead less▼Apple's most affordable AirPods are currently at their lowest ever price on Walmart, and that makes them an even better buy. At under $70, these are great: they have personalized spatial audio, better-than-promised battery life (based on our testing), and fantastic integration with Apple's other devices.
View Deal
Apple AirPods 4 with ANC: was US$179 now US$99.99 at AmazonRead moreRead less▼Amazon is running the same AirPods 4 with ANC deal as Walmart. Spooky. Everything I've said above about these AirPods applies here: they're the best earbuds for iPhone users who want Apple's excellent device integration and ANC without having to shove anything into your ear canals.
View Deal
Apple AirPods Max (USB-C): was US$549 now US$399 at AmazonRead moreRead less▼This deal applies only some of the color options for Apple's excellent over-ears: the Midnight ones are $50 more expensive than all the other colors. But that's no biggie because the softer shades look much better to my eyes – and the lower price makes these over-ears a much smarter buy.
View DealBlack Friday iPhone deals
Read moreRead less▼Apple iPhone 17 Pro: free with a new unlimited line, plus free iPad and Apple Watch at T-MobileT-Mobile's biggest and best deal on the iPhone 17 Pro gets you the device - plus a free iPad and Apple Watch - on a new Experience Beyond plan this Black Friday week. This kind of deal is pretty rare for T-Mobile, so it's a definitely a Black Friday highlight if you're eying up an upgrade. Overall, a strong deal, although the usual caveats apply here: the Experience Beyond plan is the pricier option at T-Mobile, and you also need to take out cellular lines on those accessories to claim them.
View Deal
Read moreRead less▼Apple iPhone 17 Pro Max: free with a new unlimited line, plus free iPad and Apple Watch at VerizonVerizon has just upped the ante with its Black Friday deals today, with this incredible promotion on the iPhone 17 Pro Max. For the first time ever, you don't need to trade-in to get this device for free alongside a new unlimited line. On top of that, you can also throw in a free iPad and Apple Watch. Previously, that's a promotion that's only been available on the cheaper 17-series devices. Even better still, this deal is eligible on the higher-end Ultimate and mid-tier Plus plan, so you're not technically tied into the priciest option here if you don't want it. Deal!
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Read moreRead less▼Apple iPhone 17: free with a new unlimited line, plus free iPad and Apple Watch at VerizonAnd, that same Verizon deal is also available on the standard iPhone 17. On paper, this one might not seem quite as good value as the 17 Pro Max deal above, but it's worth noting that the free iPhone 17 is available on the entry-level Welcome Unlimited plan, which makes it a better option for the budget-conscious. You can also throw in a free iPad and Apple Watch here, although note you will have to pay extra for accessory cellular lines, and these lines don't get any bundle discounts on the Welcome plan. If you're looking to bundle, I would go the whole way and grab the iPhone 17 Pro Max on the higher-end plan.
View DealRead moreRead less▼Apple iPhone 17 series: up to $1,1100 off with a trade, plus iPad and Apple Watch for $0.99 at AT&TThis is my favorite deal at AT&T this week, although I don't think it's a Black Friday special technically. You can trade-in a wide range of devices today to get a massive trade-in rebate of up to $1,100 off one of the latest iPhone 17 devices. That's enough to get the iPhone 17 Pro for free right now and you can also throw in a free iPad and Apple Watch for just $0.99 per month each. As always, you will need cellular lines and an unlimited data plan to be eligible for all the freebies though!
View Deal
Great for familiesRead moreRead less▼Apple iPhone 17: four devices for free on an unlimited plan (no trade) at T-MobileHere's another incredible Black Friday special from T-Mobile; one that's particularly good for families. Right now, you can get four iPhone 17 for free on an unlimited data plan without the usual trade-in criteria. By itself, that doesn't sound ground-breaking, but the real magic here is in the details. Plan eligibility for this deal includes the carrier's entry-level 'Essentials' plan, which comes out at just $100 per month for four lines. Yep, that means you can get four free iPhone 17 on four lines that average out at just $25/mo each.
View Deal
Starts November 28thRead moreRead less▼Apple iPhone 16 series: get a $75 gift card, plus up to $670 off with a trade-in at AppleApple is just about to launch its big 'gifting' event, so it's worth waiting if you're looking for an unlocked iPhone 16. The official retailer will be throwing in a $75 gift card alongside devices, which is a nice little bonus - if somewhat underwhelming! This is in line with what Apple usually offers over Black Friday, and it's pretty useful for bagging discounts on things like AirPods or chargers. As always, the main selling point here is the trade-in rebate of up to $670, which remains your sole option if you're looking for a discount on an unlocked device.
View DealBlack Friday AirTag deals
Save US$11.03Apple AirTag (single): was US$29 now US$17.97 at AmazonRead moreRead less▼In today’s mile-a-minute world, it can be easy to lose track of the small things – and I mean that literally, as well as metaphorically. Apple’s AirTags are a great way to keep tabs on the whereabouts of your seemingly anthropomorphic keys, wallet, or suitcase, and Amazon has the single-pack at just $17.97 right now. You can also manage AirTags on an iPad (no iPhone needed!), which is why I've added them here.
View DealSave US$36.01Apple AirTags (four-pack): was US$99 now US$62.99 at AmazonRead moreRead less▼If you're partial to losing multiple important things at any one time (and let's face it, who isn't?), Amazon has also seen fit to discount the Apple AirTags four-pack in the US.
View DealMore Black Friday deals in the US
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
- Apple: iPads, AirPods & MacBooks from $119
- Best Buy: $1,000 off TVs, laptops & headphones
- Dell: laptop deals from $249.99
- Home Depot: 40% off appliances, furniture, grills & tools
- Lenovo: 45% off laptops & tablets
- Lowe's: up to 30% off appliances, holiday decor & tools
- Samsung: up to $2,000 off appliances, TVs & phones
- Target: 40% off Christmas decor, clothing & furniture
- T-Mobile: up to $1,100 off latest iPhone 17
- Walmart: furniture, cheap TVs & vacs from $69
- Wayfair: 54% off Christmas, furniture & decor
Roland Moore-Colyer is Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially those with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives, and supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets.
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