Joel Harley
Published November 22, 2025 9:58am
Updated November 22, 2025 10:02am
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Jack Osbourne has emerged as one of I’m A Celebrity’s loudest personalities (Picture: ITV/Shutterstock)
Key Points
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- Jack Osbourne is accused of ‘ragebaiting’ campmates for screentime on I’m a Celebrity
- Jack faced criticism for his interactions with Kelly Brook during a fish gutting task
- Some viewers are entertained by Jack’s antics, while others find him controlling
Viewers have accused Jack Osbourne of deliberately ‘ragebaiting’ the I’m A Celebrity… Get Me Out of Here camp in order to get screentime.
The 40-year-old star of The Osbournes – and son of late Black Sabbath icon Ozzy Osbourne – has been at the heart of the drama since arriving in the Australian jungle.
This has included his growing ‘feud’ with former glamour model Kelly Brook, with whom he clashed while preparing a fish supper for the camp.
Noticing how Kelly, 45, appeared to be struggling to gut the fresh eels comedian Eddie Kadi had won during that day’s Bushtucker Trial, Jack stepped in.
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Kelly later described Jack as a ‘caveman,’ who had ‘elbowed’ her out of the way to get to the fish.
While Kelly has now unknowingly found herself at the heart of a ‘bullying’ controversy, other viewers have wondered whether Jack might be deliberately aggravating his campmates for more screentime.
Jack entered the I’m A Celebrity jungle this month (Picture: ITV)
Jack competed alongside Alex Scott, Martin Kemp and Shona McGarty in last night’s skin-crawling Bushtucker trial (Picture: ITV/Shutterstock)
As last night’s episode aired, Jack joined Shona McGarty, Martin Kemp and Alex Scott in the Dreaded DunniesBushtucker Trial.
They were each successful in baring a cageful of critters in the hope of scoring dinner for their campmates.
However, some viewers were distracted by the continued behaviour of Jack, which some perceived as ‘deliberately ragebaiting’ the camp.
Jack and Martin pretended to have flubbed the task when they returned to camp (Picture: ITV/Shutterstock)
‘I get the impression Jack thinks this show is about him, or that he’s the camp leader or something,’ wrote mojoreizering on X.
‘Lol Jack Osbourne is a proper control freak isn’t he? Dude just needs to be the one in charge of everything,’ said KayDMusiQ.
‘Jack Osbourne ragebaiting the whole camp,’ commented Rayinatorsport, attaching an image of hosts Ant and Dec laughing uproariously.
‘Why does Jack think he always has to have the last word??’ asked Attila_hun.
However, others have enjoyed seeing another, more confident side of Jack, with laurahuntx writing: ‘I really love seeing Jack Osbourne come out of himself. It’s actually so heartwarming.’
Agreed charliencfc_: ‘Feel like jack is starting to settle into camp well. good to see.’
Jack clashed with Kelly Brook over cooking duties (Picture: ITV)
Jack got stuck in gutting eels for the camp (Picture: ITV)
This came as Jack, who was diagnosed with multiple sclerosis in 2012, put on quite the show for his campmates after returning from the trial.
As ex-EastEnders star Martin returned in faux-waterworks, Jack pretended to be in a sulk at his fellow contestants for their Bushtucker performance.
He then revealed that he’d been joking, and they’d actually won enough food to feed everyone.
Jack’s sister, Kelly Osbourne, described Brook as a ‘bully’ (Picture: Instagram)
Back in the real world, debate rages on in regards to Kelly and Jack’s ‘feud,’ with his sister, Kelly Osbourne, branding the Celebrity Race Across The World star a ‘bully’ for her treatment of Jack.
In a video shared to her Instagram Stories, she said: ‘Kelly Brook, I don’t think I like you. Elbowing out of the way to get to the fish.
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‘You’re so performative, with all the gagging and the over‑dramatics. You bring out my big‑sister vibes where I want to attack you because I feel like you’re a bit of a bully.’
Meanwhile, Kelly Brook’s stepfather has rebuked any such bullying claims, describing them to the Daily Mail as ‘a load of rubbish.’
Metro.co.uk has reached out to Jack Osbourne’s representatives for comment.
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I’m A Celebrity continues tonight on ITV1 and ITVX at 9pm.
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