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It's rolling out today for all users
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(Image credit: OpenAI)
- Shopping Research is a new tool in ChatGPT that finds you the best deal on products
- Shopping Research is available on all plans, even Free, and access is almost unlimited over the holiday season
- The tool creates personalized buyer's guides within ChatGPT
OpenAI has decided to revamp the shopping experience in ChatGPT just before Black Friday by launching Shopping Research. Shopping Research is a new tool that enables ChatGPT to help you find great deals on products, and it’s rolling out today on mobile and web for logged-in users on ChatGPT Free, Go, Plus, and Pro plans.
One of the main problems with shopping using an AI chatbot is that they have never been good at verifying if a price is the lowest it’s been, or understanding if a deal is actually good value. ChatGPT’s Shopping Research aims to solve that problem.
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Even better, OpenAI is offering you almost unlimited access to Shopping Research throughout the holiday season.
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No more manual searching
Using Shopping Research, you can simply describe what you’re looking for using natural language, and ChatGPT will build an intelligent, personalized buyer’s guide just for you. It’s like it becomes your personal shopping assistant.
So, you could type something like “Find me a unique frog-themed gift for someone who loves eclectic decor”, or “Best TVs for a bright room”, and ChatGPT will ask you if you’d like to launch Shopping Research and let it research that topic for you.
The Shopping Research experience is a two-way conversation, with ChatGPT asking your smart clarifying questions and searching the Internet for up-to-date information that’s delivered in minutes. OpenAI says that it performs particularly well for detail-heavy purchases like electronics, beauty, home and garden, kitchen & appliances, and sports & outdoor.
Shopping Research in action. Video Credit: OpenAI
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Once all the clarifying questions have been answered, you’ll get a customized buyer’s guide that lists top products and shows key differences and tradeoffs. So, instead of having to have 20 tabs open for you to compare various products, you’ll get it all in one easily accessible place.
If you’re a Pro user who is enjoying ChatGPT Pulse, the curated blast of information that ChatGPT sends you each day, you’ll find that Shopping Research is now integrated into Pulse, where it can proactively suggest personalized buyers’ guides based on your past conversations.
To purchase something after identifying it in Shopping Research, you simply click through to the retailer's site rather than complete the purchase within ChatGPT. OpenAI says that it has plans for direct purchasing via Instant Checkout in the future.
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Graham BarlowSocial Links NavigationSenior Editor, AIGraham is the Senior Editor for AI at TechRadar. With over 25 years of experience in both online and print journalism, Graham has worked for various market-leading tech brands including Computeractive, PC Pro, iMore, MacFormat, Mac|Life, Maximum PC, and more. He specializes in reporting on everything to do with AI and has appeared on BBC TV shows like BBC One Breakfast and on Radio 4 commenting on the latest trends in tech. Graham has an honors degree in Computer Science and spends his spare time podcasting and blogging.
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