Panasonic’s Lumix S9 is a lot of full-frame camera for your money, especially over the Black Friday sales

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Panasonic’s Lumix S9 is a lot of full-frame camera for your money, especially over the Black Friday sales Deals By Timothy Coleman published 24 November 2025

And it's available in various colors and lens kits

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(Image credit: Panasonic)

I'm going to level with you. When the Lumix S9 was unveiled last year, I wasn't a fan, as you can see in my in-depth review. But I'm OK with admitting that I was hasty in my judgment, especially given that Panasonic's smallest full-frame camera later received meaty firmware updates that addressed some of my issues, and more so because it's now a Black Friday bargain.

Available in multiple colorways and lens kits, there are some serious Lumix S9 deals to be had. My top picks are the Lumix S9 (in black) with 28-200mm f/4-7.1 superzoom lens for $1,497 at B&H Photo. In this travel-friendly bundle you also get a 128GB memory card, LowePro ProTactic BP 350 AW II backpack (worth $180) and Peak Design Slide Lite camera strap (worth $55).

In the UK, the Lumix S9 can be had in any one of six colors with the 18-40mm f/4.5-6.3 lens for £1,099 at Amazon in the UK (was £1,199). The compact dimensions of that lens are perfectly suited to the Lumix S9. For more tech deals, check out TechRadar's live Black Friday coverage.

(Not in the US or UK? See today's best deals in your region below)

Today's best Panasonic Lumix S9 Black Friday deals (US)

Panasonic Lumix S9 with 28-200mm f4-7.1 lens : was US$2,250.88 now US$1,497.99 at BHPhoto

A mega saving of $752.89 can be had for this comprehensive travel photography bundle, which comprises the Lumix S9 in black, superzoom travel lens – check out our 28-200mm f4-7.1 review – backpack, memory card and sling. Each of those items are also on sale for Black Friday, but the total value for the lot is is huge, and this is a brilliant deal.

View Deal

Today's best Panasonic Lumix S9 Black Friday deals (UK)

Panasonic Lumix S9 with 18-40mm f4.5-6.3 lens : was £1,199 now £1,099 at Amazon

The 18-40mm lens makes the most sense with the Lumix S9 because of its compact dimensions – they are an excellent lightweight pairing, now available for a record-low price. However, if you don't mind chunkier lenses, you'll get better quality and versatility from the likes of the 20-60mm f/3.5-5.6 or 28-200mm f/4-7.1. Don't need a lens? The Lumix S9 body only costs just £899.

View Deal

The Lumix S9 in green, captured during my in-depth review (Image credit: Future | Tim Coleman)

The Lumix S9 is a superb hybrid, especially for video-first shooters. It boasts the same 24MP stills and 6K open gate video skills with class-leading image stabilization as pricier Lumix alternatives, and packages it into a compact body available in any one of six different colors.

I'm a big fan of Panasonic's Real Time LUTs – they are Fujifilm-beating color profiles for photo and video, and it's possible to upload ones made by professional creatives from the Lumix Lab app straight onto the camera. The MP4 Lite is a handy high-quality video format that takes up less space on your memory cards too.

Since the camera's launch, firmware updates have delivered various handling improvements, such as quickening the sluggish startup time and extending video record times.

Still, no update can change the design which has its limitations in order to achieve such compact proportions and low price; there's no viewfinder, hotshoe or headphone jack.

The Lumix S9 isn't for everyone, but it is a superb travel camera for hybrid creators, especially now there are smaller L mount lenses, such as the 18-40mm.

Shop more of today's best Black Friday sales in the US

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• T-Mobile: up to $1,100 off latest iPhone 17
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor

Shop more of today's best Black Friday sales in the UK

• Amazon: up to 66% off tech & essentials
• AO: up to £500 off Dyson, Bosch & Hisense
• Argos: up to 50% off appliances, tech & toys
• Boots: save on 1,000s of beauty products
• Currys: deals on Ninja, Shark & Lenovo
• Dell: laptops from £279
• Dyson: up to £550 off vacuums
• EE: Switch 2 bundles from £20/month
• John Lewis: up to 50% off tech & fashion
• Lego: sets & accessories from £2.99
• Samsung: deals on appliances & phones
• Very: up to 40% off tech, toys & fashion

More Lumix deals SG$1,688.24View Deal SG$2,189 SG$1,859.06View Deal SG$2,012.20View DealShow moreWe check over 250 million products every day for the best prices Get daily insight, inspiration and deals in your inbox

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Black Friday Amazon CATEGORIES Seasonal Sales Timothy ColemanSocial Links NavigationCameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 

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