Charlie Sawyer
Published November 27, 2025 12:44pm
Updated November 27, 2025 12:46pm
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Irish fever is taking over TikTok right now (Picture: Getty/Metro)
Jedward, the world’s first submarine, Guinness, and cream crackers – these are just a few of Ireland’s most beloved exports.
And now, there’s a new favourite from the Emerald Isle that Brits can’t get enough of.
Irish butter brand Kerrygold has become a viral online sensation, featuring in countless social media videos and being praised by influencers for its golden creamy texture.
One particularly enthusiastic content creator, @ashling, even went as far as to claim that Kerrygold is ‘the best thing you will ever put in your mouth.’
In fact, it’s become the fastest growing major butter brand over the last year, and a spokesperson for the brand told Metro that ‘sales of the sweet spreads have tripled since they began going viral on TikTok’.
So, why the sudden obsession?
Kerrygold is made and manufactured in Ireland (Picture: Getty)
Why is everyone obsessed with Kerrygold?
In 2024, Kerrygold was named the ‘best butter’ by The New York Times.
According to the publication, it came out on top due to its ‘pronounced buttery flavor and aroma,’ with the salted butter in particular getting a hefty shoutout – described as ‘golden, grassy, and velvety.’
Their butter is made with milk from grass-fed Irish cows, giving the product that iconic golden glow. Plus, Kerrygold contains a higher butterfat percentage than most other brands, resulting in a much creamier texture.
Essentially, it’s getting a lot of love because it really does taste that good.
@sincerelycmatgood luck tonight queeeeen!! @KerrygoldUSA pay up #cmat #mercury #redcarpet
♬ original sound – CMAT fan
But the brand is also leaning into its Irish heritage.
The ‘Green Wave’ continues to dominate pop culture. House of Guinness was Netflix’s autumn smash hit — and it doesn’t hurt that those Irish boys are so darn cute (hello, Anthony Boyle).
The Devonshire — which doesn’t claim to be an Irish pub, but famously serves the best pint of The Black Stuff in London — continues to be jam-packed most nights of the week, and the Guinness Open Gate Brewery opens its doors in Covent Garden next month.
Us Brits can’t get enough of our craic-loving neighbours across the sea, and this summer, Kerrygold even took a group of content creators on a tour around the Irish countryside, showcasing the country’s luscious landscapes.
The introduction of new flavours such as the Maple Syrup Spreadable and Garlic and Herb Butter Stick have also further widened their fan base.
‘It can solve any problem’
For a lot of Irish folk living in Britain, Kerrygold is a piece of home (Picture: Getty)
Although Kerrygold might be a new discovery for some, for the Irish people, it’s a brand baked into their identity.
Carmel Lindsay, 58, who is originally from Offaly, tells Metro: ‘Being Irish and having left home many years ago there are certain foods I always miss that I couldn’t always readily buy in other countries. One of those things is Kerrygold butter.’
She continued: ‘It has a standalone taste that no other butters seem to be able to replicate, but it’s also a sentimental thing; the taste conjures up memories of cosy family night’s making toast by the fire and not sparing its golden deliciousness.’
Despite being widely circulated in supermarkets now, Carmel explained that back in the day she used to have to ‘smuggle a few pounds of it away’ with her after a home visit.
@eatswithalia😍😍😍 another serious combo… @Harrods fig and vanilla marmalade, @Kerrygold UK maple and cinnamon butter and @Jason’s Sourdough bread OMG. #tastetest #foodreview #harrods #sourdough #foru
♬ original sound – eats with alia 🍒
To further understand the hype, Metro‘s proudly Irish, Consultant Editor, Alice Murphy, reached out to her group chat – all of whom were keen to share their thoughts on Kerrygold.
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‘It’s the saltiness,’ come the first quick response. ‘People go mad for French butter, but that’s unsalted and then they end up adding salt on top. Kerrygold is naturally salty, and I guess it’s got that quality from the cows it comes from, who are fed on grass that’s always drenched in rain.’
Another Irish butter-lover added: ‘I’m biased because I lived away from Ireland for years but it takes like home. Nostalgic. You can have it on bread without anything else and it is it’s own thing. It makes us feel patriotic and superior when we see non-Irish people agree about how delicious it is.
‘It can solve any problem, a bit like a McDonald’s after a hangover.’
Now that’s an impressive stick of butter.
Brits are desperate for an Irish passport post-Brexit
The Irish allure has been speedily growing in Great Britain following the 2016 EU referendum.
A common pathway to an Irish passport is by applying through the ‘Foreign Births Register.’ This route allows people living in Britain, who were not born in Ireland but have an Irish parent or grandparent, to apply for an Irish passport.
In 2024, the number of people living in Britain who applied via this register reached 23,456 – compared to in 2015, when the figure was alowly 873.
Long story short, Brits are unsurprisingly still finding ways to insert themselves into Ireland.
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