Bose is putting its audio chops on a phone, but you can’t buy this denim-clad beauty

POCO just officially took the wraps off its new flagship phones, the POCO F8 Ultra and POCO F8 Pro, for the global market. And while the specs are impressive, the real head-turner is the sound. In a super rare move, POCO teamed up with Bose to tune the stereo speakers on both phones.

The F8 Ultra is the showstopper. It comes in a cool denim-blue finish (yes, denim texture) and packs a massive 6.9-inch OLED screen with a super-smooth 120Hz refresh rate. Under the hood, it’s running the beastly Snapdragon 8 Elite Gen 5 chip. The battery is a whopping 6,500mAh unit that supports 100W wired charging and 50W wireless charging. The camera setup is properly high-end too, with three 50MP sensors, including a fancy 5x periscope zoom lens.

The F8 Pro is slightly smaller (6.59 inches) and cheaper but keeps most of the good stuff. It runs on the previous-gen (but still incredibly fast) Snapdragon 8 Elite chip, keeps the Bose-tuned audio, and still charges at a blazing 100W.

Globally, the Pro starts at $529, and the Ultra starts at $729.

The Catch for the US Market

Here is the reality check for everyone in the States: you probably aren’t getting this phone. At least, not officially. POCO has a long habit of completely skipping the US, so don’t expect to walk into Best Buy or a Verizon store and pick one up.

Sure, the global price is around $729, but if you really want one, you’ll have to import it yourself. And honestly? That is a huge gamble.

The biggest deal-breaker is the network. Since these phones aren’t tuned for US bands, they are basically paperweights on AT&T or Verizon. Even if you have T-Mobile, you’re likely looking at spotty signals and missing out on the fast 5G speeds you actually pay for. On top of that, importing means you get zero warranty. If that fancy screen shatters, you have nobody to call – you are completely on your own.

Why This Matters, Why You Should Care & What’s Next

This launch proves POCO is serious about dominating the “flagship killer” space again. With big brands like Samsung and OnePlus pushing their prices way past $800 and $1000, there’s a huge opening for phones that offer 95% of the performance for half the price.

The Bose partnership is a legitimate differentiator. If you care about watching movies or gaming without headphones, getting that kind of audio tuning – plus better bass and clear vocals—is a huge win. The F8 Ultra is basically a dream phone for media lovers, which makes it even more painful that it probably won’t land in the U.S. market.