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He argues that the loss will be offset by people buying more games on Steam
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Baldur's Gate 3 publishing lead Michael Douse has commented on the supposed price of the Steam Machine.
After a 10-year absence, the Steam Machine is officially back, with Valve's console-like PC experience set to launch next year. However, since its announcement, speculation over its price has been rampant. While some expected it to be priced more in line with a traditional console, YouTuber Linus Sebastian, AKA Linus Tech Tips, recalled mentioning a $500 price point to Valve, which allegedly didn't go down too well.
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Baldur's Gate 3 publishing chief says the Steam Machine isn't super high-spec because there's "genuinely no point" when people who want demanding PC performance on TV "know how to turn any PC into a Steam Machine"
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Steam Machine price "more in line with what you might expect from the current PC market," confirms Valve – but "ideally we'd be pretty competitive with that and have a pretty good deal"
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Asked about a $500 Steam Machine, Valve apparently wasn't impressed: "The energy in the room wasn't great"
I know subsidising hardware is unfashionable now but surely they're losing far more than a ~200$ difference by not having people on the storefront, which is essentially a money printing machine. That said it isn't stupid to not sell things at a loss, just peculiar in this case. https://t.co/9J3Y4EXoq9November 23, 2025
Reacting to Valve's statement, Douse took to Twitter to question it somewhat, saying, "I know subsidising hardware is unfashionable now, but surely they're losing far more than a ~200$ difference by not having people on the storefront, which is essentially a money printing machine." That does make sense, given Valve likely makes the majority of its money from people buying games through Steam.
Following on, Douse says, "It isn't stupid to not sell things at a loss, just peculiar in this case." In response, some users point out that if sold at a loss, it could result in several Steam Machines being bought to be repurposed into a general-purpose computer with far better specs than anything else at the price point, which, unless Valve somehow manages to limit people from purchasing multiple machines, would be an issue. As ever, we need only wait and see what happens.
Baldur's Gate 3 publishing lead says there's a reason Steam is so popular: "It's almost as if it isn't providing a s**t service."
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Scott McCraeSocial Links NavigationContributorScott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.
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Baldur's Gate 3 publishing chief says the Steam Machine isn't super high-spec because there's "genuinely no point" when people who want demanding PC performance on TV "know how to turn any PC into a Steam Machine"
Steam Machine price "more in line with what you might expect from the current PC market," confirms Valve – but "ideally we'd be pretty competitive with that and have a pretty good deal"
Asked about a $500 Steam Machine, Valve apparently wasn't impressed: "The energy in the room wasn't great"
"The real money isn’t in the box" - Analysts are torn on Steam Machine pricing, but I'm hopeful it won't be $1,000
Steam Machine price "will not be cheap," with analysts predicting anywhere between the "mid-five hundreds" and $1,000, as Valve "can basically do what it wants"
Steam Machine is "a console that refuses to admit it's a console," analyst says, but "Valve isn't trying to beat Sony or Microsoft at their own game so much as rewrite the rules"
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